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The latest e-Conomy of Southeast Asia report by Google shows that South-east Asia hit an inflection point for the internet economy with $72 billion in 2018, $40 billion more than previously estimated. China is one of the top countries for retailers to turn their focus to in 2019. China leads the world in ecommerce, with more than 40% of the world’s ecommerce transactions taking place there.
With the increasing interest in Asia, we decided to compile the key digital trends in Asia from Digital 2019: Q2 Global Digital Statshot. This Global Digital Statshot is produced by We Are Social and Hootsuite to give us essential insights to the global use of the internet, mobile devices and ecommerce.
1. 4 out of 10 world’s most visited sites are from China
Baidu.com with 5.6 page visits per day is the most visited website in Asia, Baidu is the equivalent of Google in China. Among the top 10 are Tmall.com and Taobao.com, they are the top ecommerce sites in China. According to Alexa, both Tmall and Taobao gather more web visitors than Amazon.com
2. China, India and Indonesia have the top LinkedIn advertising audiences in Asia
Linkedin is the world’s biggest business and employment-oriented network. India and China have the largest LinkedIn advertising audience after the United States. There is still much growth anticipated for the LinkedIn platform in China with only 4% of the population above the age of 18 on LinkedIn.
3. Tik Tok and Shareit from China are among the top 10 most downloaded mobile apps in the world
The most downloaded app in Asia, TikTok is an iOS and Android media app for creating and sharing short videos. The app was launched in 2017 by ByteDance, for markets outside of China.
4. Indonesia, Turkey and Japan are among the top 10 Instagram advertising audiences
Instagram is the most popular social media application for youth, with 90 percent of Instagram users are younger than 35. Indonesia has one of the highest instagram audiences in the world with instagram advertising reaching 64 million people and penetrating 26% of the population over the age of 13.
5. India, Indonesia, Philippines, Vietnam, Thailand & Turkey have the top Facebook advertising audience
India has the largest Facebook advertising audience in the world, reaching 260 million people, 70 million more than the United States.
6. India, China, Indonesia and Thailand are the biggest users of voice search and voice commands
India, China, Indonesia and Thailand have above 45% of internet users who have used voice-controlled functionality on any device.
These are the 6 key digital trends for Asia in 2019, they indicate that global web activity, mobile applications, social media advertising audience and the usage of voice commands will have a play a major role in Asia.
This is a guest post by Bob Low. Bob Low is the regional marketing consultant for into23.