If you’ve done the research, implemented A/B testing, have clear buyer personas, and are confident in your engagement strategy, yet your global marketing return on investment is keeping you up at night, transcreation could be the answer. Simply put, it is the art and...
Poor translation in international relations can have profound and far-reaching consequences, sometimes for several countries, especially when it comes to negotiating complex trade agreements, like the one the European Union recently signed with the UK after years of...
When we think of the technology behind today’s machine translation, and the science behind the wondrous COVID-19 vaccines, and space travel, it’s hard to believe that none of this would have been possible were it not for a group of expert Arab translators located in...
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