8 Marketing Strategies for Entering the Market in China 2019

8 Marketing Strategies for Entering the Market in China 2019

The Chinese market has often been considered by many companies whom looking for growth in Asia. With over 700 million internet users, China is the world’s largest digital market.  It is also one of the largest eCommerce markets globally and transactions on its mobile...
Top 6 Asian Digital Trends in Digital 2019

Top 6 Asian Digital Trends in Digital 2019

The latest e-Conomy of Southeast Asia report by Google shows that South-east Asia hit an inflection point for the internet economy with $72 billion in 2018, $40 billion more than previously estimated. China is one of the top countries for retailers to turn their focus...
Why brands need a South East Asian strategy

Why brands need a South East Asian strategy

This is a guest post by Ana Paul Picasso.  Ana is a Brazilian marketing strategist living in Sweden. She founded the Emerging Markets Today blog which aims to become a platform about innovation, tech, consumer and social media behaviour in emerging economies. She also...
First Year Anniversary of Into23

First Year Anniversary of Into23

Into23 will be one-year-old at the end of June! It was a crazy, tumulous, difficult, journey but it has also been exciting, humbling, exhilarating and life-changing. Often at the same time. We went through the gamut of emotional experiences: good, bad, sad, stressful,...
The key to a successful global ICO

The key to a successful global ICO

These days as I see more and more ICO’s getting launched, and so is an urge to market the product. Branding, PR and Marketing, community building are some of the key elements which make an #ICO launch successfully. Building and engaging a strong community is a...