by Danielle Tucker-Roberts | Aug 8, 2022 | Blog, Translation and Localization, Translation for Marketing
Marketing translation and translation, in general, has a long and robust history. How did the modern translation industry become what it is today? What is translation? In its simple form, it means to turn symbols from one set to another, such as words from a body of... 
by Fred Simmonds | Jul 5, 2022 | Blog, Translation and Localization, Translation for Marketing
Calculating the success or failure of a marketing localisation campaign can be a complex undertaking, but to find out what works and what doesn’t, as well as what return on investment you’re achieving, deploying the right metrics is essential. The best way to measure... 
by Danielle Tucker-Roberts | Jun 27, 2022 | Blog, Document Translation, eCommerce Translation, eLearning Translation, Legal Translations, Multilingual Voice Over, Ongoing Business Translation, Translation and Localization, Translation for Marketing, Translation for Websites, Translation Jobs
No other language has held sway the way English has globally. Can it maintain its dominance as the most important language for business? It’s estimated that more than 1.75 billion people around the world speak English, that’s a quarter of the world’s population.... 
by Danielle Tucker-Roberts | Jun 6, 2022 | Blog, Document Translation, eCommerce Translation, eLearning Translation, Legal Translations, Ongoing Business Translation, Translation and Localization, Translation for Marketing
The process of translation may seem like a mere exchange of words and phrases from one language to another but as any quality freelance translator will tell you, there is a lot more to it than that. A good translator will use a variety of translation techniques and... 
by Danielle Tucker-Roberts | May 23, 2022 | Blog, Translation and Localization, Translation for Marketing
Advertising transcreation vs. localization What is advertising transcreation and how can you use it effectively for your global business? What is transcreation and how does it differ from translation? With your standard literal translation, it’s all too easy... 
by Danielle Tucker-Roberts | May 16, 2022 | Blog, Ongoing Business Translation, Translation and Localization, Translation for Marketing
Spanish is the world’s second most spoken native language and the official language of 21 countries. If you’re looking to crack into the Spanish market, here are some factors to consider for your localized marketing strategy. Spoken by 559 million people...
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