The global Agribusiness sector has been reshaped by the impact of the pandemic. Agriculture in developing and emerging economies has faced extensive setbacks due to supply chain disruptions and the disproportionate effect that COVID 19 has had on populations in the world’s major production regions. The industry has had to adapt with a combination of support programs for smallholder farmers and increasing investment in agritech, a major agribusiness trend in recent years.
Agritech involves improving the efficiency of industrial equipment like tractors and processing machines on the one hand, while developing completely new technologies, platforms and applications on the other. A report from the World Government Summit identifies new production techniques, supply chain innovations and cross-industry applications as three major agribusiness trends in 2021.
Hydroponics, bioplastics and desert agriculture revolutionize the way agricultural products are grown, while vertical farming, genetic engineering and 3D printing enable expanded production in urban environments. Blockchains provide enhanced logistics solutions that streamline and digitise agribusiness finance, while data analytics provide actionable insights on both the production and distribution side. IoT integration brings agricultural machinery online and closely integrates every step of production, which is increasingly automated with digital agriculture applications of robotics, which enhance soil monitoring and provide a chemical free pest control solution.
Agribusiness enterprises have to adapt to the current landscape by adjusting their production strategy in order to maintain competitive advantage and ensure sustainable development. Adopting new platforms and adapting to digital agriculture brings an additional layer of challenge that may be overlooked: expert translation services for agriculture.
The global agribusiness industry is complex, and digital agriculture makes it even more so. In addition to the inherent requirement to provide user interfaces and documentation in multiple languages, Agriculture involves different standards procedures and regulation in every country. Terminology is a key consideration that requires not only a solid understanding of the industry, but also an appreciation of the vital importance of consistency across international operations.
Agribusiness enterprises require expert technical document translation services in order to ensure that crucial context is accounted for, while the sheer scale of operations makes Translation Management as a Service (TMaaS) a necessity. The complexity of the challenge scales with level of data generated by digital agriculture technology. In agribusiness, the volume of information flowing in multiple directions in real time requires companies to plan ahead to adapt.
For example, digital agriculture initiatives in China have accelerated the rollout of 5G networks in rural areas. Automated systems can track crop and livestock health, monitor yields, and assess landscape fertility with satellite imagery. The level of information this generates requires a comprehensive solution to efficiently track and translate, while user interfaces have to be understood by field operators who require training and administrative staff who need to fully understand the information to file reports. Multinational agribusiness enterprises have to ensure that the entire information and communication loop runs seamlessly at all times.
Innovative platforms and connected equipment provide the level of the precision required to effectively manage an agribusiness value chain. Translating this information requires the same standard of accuracy, with a steady stream of information to continuously maintain. With Translation Management as a Service, agricultural enterprises can centralize and coordinate their terminology, translation memory and document versions with a cloud-based translation system.
Agribusiness enterprises also face the challenge of coordinating translations for their fertilizer products, which includes packaging, brochures, legal documents and training manuals. Into23’s translation management system identifies key phrases that provide a basis for subsequent translation requirements. With our language translation technology, higher the volume, the faster we can translate at reduced cost.
Our technical document translators are experienced with agricultural equipment and agri-input literature and understand how to handle the volume and attention to detail required in business translation services. The document translation team works from an enterprise model perspective and plans for scalability ahead of time. They are also adept with the language and vocabulary of agribusiness, and fully understand the difference between conventional usage and industry context.
From livestock nutrition to pest control, plant breeding, fertilizers and crop protection, we work with the level of accuracy required in any language-pair. Whether it’s Polish to Chinese, Portuguese to Chinese, Urdu to Chinese, Chinese to Hindi, or more conventional language pairs like German to French, we understand application, context and culture.
Agribusiness enterprises frequently need to coordinate operations in Africa, South Asia, Southeast Asia, and China. Equipment is often manufactured in the PRC, while seed and soil solutions are developed in Europe and deployed in Africa. The EU is a major market for processed agri-commodities while Hong Kong and Singapore serve as important business hubs for the sector.
Into23 is an expert enterprise translation service provider based in Hong Kong, and we provide a comprehensive solution for agribusiness operations. We can coordinate and plan projects that require multiple language pair translations at scale for different aspects of the operations cycle, including sourcing, production, marketing, sales, logistics and compliance.
It is important to work with an agency that not only appreciates the importance of accuracy but also understands how to coordinate documentation translations at scale for a multinational enterprise. Working with multiple translation agencies often results in disjointed datasets and an unacceptable level of variability in critical communications. Labeling and leaflet vocabulary should seamlessly link across operations, regions and locations.
The advent of digital agriculture accelerates the pace at which agribusiness information and communications will flow. In 2022, we are only in the initial the beginning of the fourth industrial revolution, but the momentum is unmistakable.
At Into23, we are passionate about business, languages and cultures. Our linguists are keen to assist any enterprise that wants to proactively face the challenge of adaptation. From experience, we understand how to coordinate enterprise projects at scale and ensure smooth transitions, which gives us a decisive advantage with supporting agribusiness with multilingual translation services over the upcoming decade.
Feel free to get in touch or share your thoughts on global agriculture and cross-cultural collaboration. We value the stories our clients want to share, because as translators, we understand that people bring vibrance and vitality to businesses.