Have a video or an eLearning video course that needs subtitling? Make the most of your subtitles with subtitling services and these best practices.
Subtitling may seem like a straightforward video editing element but there is an art to subtitling, which means there are many good reason to have it done by a professional, especially if you require language translation services. Subtitling services are especially important if you have content that needs to be translated into another language as a subtitling translator can apply the best subtitling practices but can also ensure translation accuracy.
Subtitling is the accompanying written text or dialogue from a piece of video. The text is synchronized with a video segment and is concise enough to be read and understood in a short time. Subtitling can be used to add additional support to a video so that it can be viewed without sound or it can be used to provide content in a language that differs from the audio dialogue and content. While subtitling is used in the entertainment industry with movies and TV shows, it is also used commercially, especially as businesses make use of visuals in their marketing and localization strategies. For example, eLearning localization has become more prominent on eLearning platforms as they expand to reach a wider global market. The use of video translation services is also being used more often within business websites as part of their global marketing strategies.
Whether you need subtitles for a video on your website or for your eLearning platform, here are some of the best subtitling practices.
As the images are just as relevant to the subtitles, the timing and position of the subtitles are very important.
Ensuring your subtitles capture the meaning from the original audio is even more important when translating into another language.
The backgrounds sounds and noise in a video, while not part of a dialogue or speech, can be just as important to capture the meaning of the content.
The addition of punction and formating can help add clarity.
Video translation services are essential if you are localizing your video content or in the process of website localization to ensure consistency and quality in your content no matter what language it’s being presented in. Into23 offers quality video translation services, eLearning translation, software localization services in any language your business requires. Our translators offer the highest quality translation with fast turnaround and delivery. Inquire about our subtitling services and get a free quote.
eLearning courses fit perfectly in today’s modern world and in comparison to traditional learning, eLearning has substantial benefits to both learners and employers. Students who take online courses have graduation rates that are 9% to 21% higher than students in a traditional education setting. Further, the use of eLearning for companies shows that when employees take eLearning training their retention rates increased by 25% to 65%. It’s apparent that eLearning has become an essential way of continuing education and skills in the 21st century but like all technology, to stay relevant and successful, eLearning courses and platforms need to be updated regularly.
eLearning content needs to stay up to date to stay relevant, this includes not only technological features but context and tone as well. Dated aesthetics or content won’t hold the attention of a young learner and to make a course successful they need to be catered to the modern generation.
In 2017, Adobe announced that it would stop supporting flash with a phase-out that started in 2020. The majority of eLearning courses in the early and mid-2000s were once built with Flash but now HTML5 is generally the standard used in many eLearning courses which also makes courses mobile friendly. The best eLearning platforms made this transition as soon as possible and the companies that missed out on updating their eLearning software found themselves with courses that their learners could no longer use.
If you’re overdue for a revamp of your eLearning courses here are six areas to look into when updating your courses.
It may not seem like much, but visuals play a huge part in the success and retention of a course. If your course looks like something that should still be on dial-up you aren’t going to gain the attention of any modern learner.
Take a look at your images and be sure that they represent your market audience in a modern way, that includes where the photos are located and what’s in them. For example, if you have a picture of a workplace and the people in the photos are sporting 90s attire and are using massive old school computers, you’ll want to give that a modern makeover. This also means having a look at your templates and designs up to date, so if your design has a MySpace feel, it’s time for an overhaul. This also applies to eLearning localization, if you are updating your courses to expand globally make sure that the content you update with is relevant to the localized audience, that your eLearning voiceovers match the dialect and accent, and that your eLearning translations are done by professional business translation services.
With that, evaluate your templates and get them back to basics with a clean and simple look and feel that will give them a more modern and timeless feel.
If your course uses the same font throughout and follows the same format of plain content with a recap, it’s time to shake it up. Ditch the lists and bullet points and start including charts, graphs, and infographics. Infographics are especially useful for summaries as they are visually appealing and easy to read which increases retention.
Updating your old courses doesn’t mean you have to get rid of them, you can repurpose them into a microlearning library by breaking down the course into smaller sessions. This creates a microlearning library that allows access to concise content that is very accessible to learners. Microlearning libraries allow learners to jump in and quickly get the exact information they need with little hassle.
When eLearning first kicked off most of the content on it was rather static and often consisted of the information, usually laid out in short paragraphs and bullet points, then followed by some sort of standard assessment. Since then, technology has broadened to allow for the creation of highly dynamic and interactive content. Ditch the multiple-choice for a simulation, make use of videos and create exams and content that allow learners to immerse themselves with the content, and give them opportunities to practice what they’re learning.
Find ways to connect your learners outside of their courses with the use of social media. Not only does it create a community but it offers continued means for your learners to expand on their knowledge, as well as create and collaborate. It ensures that your learners have a space to ask questions and foster new ideas. This is also really important if you have learners from around the world as it’s a great way to bring people together.
Are your courses entertaining? If you’re not entertained by the content, then chances are your learners won’t be either. Creating an enjoyable course experience is one of the best ways to ensure course success and knowledge attainment. Try to avoid using too much text and don’t shy away from humour by adding images, memes, a joke, or even a comic strip. Something that will break up the course and make your content more memorable. This is especially important if your target audience is a younger crowd. Just ensure that if you are localising your eLearning platform that you use media localization as not all graphics, memes, and jokes translate over to other languages and cultures. This is why it’s important to use eLearning localization services to make sure your courses reach your learners the way they’re meant to, no matter where they are in the world.
Need help taking your eLearning platform global? Into23 has all your global translation solutions with high quality translation services and multimedia localization services by certified legal translators. Contact into23 today for a free quote to get started.
Spanish is the world’s second most spoken native language and the official language of 21 countries. If you’re looking to crack into the Spanish market, here are some factors to consider for your localized marketing strategy.
Spoken by 559 million people worldwide, Spanish ranks as one of the most important business languages. It’s a language that is becoming increasingly globalised as it is commonly regarded as the most understood language in the western hemisphere next to English.
With today’s global market, the use of Spanish online has risen by 800%. From eCommerce services to website localization, if you’re looking to enter the Spanish market, there are specific factors that need to be considered based on the Spanish region you’re looking to enter.
Like other languages that developed in Europe, the Spanish language emerged as a dialect of spoken Latin in the Iberian Peninsula which is where modern-day Spain and Portugal are now located. The language developed further when the Arab armies invaded the peninsula in 711.
The invasion brought with it Arabic art, culture, and architecture which had a strong influence on the area and language. Arabic began to mix with the old Spanish which resulted in the Spanish language that we know today. Spain expelled the Arabs in 1492 but the Spanish language managed to retain some 8,000 Arabic words. Words like la almendra (almond) or la almohada (pillow) have come from the Arabic language.
After the Arabs left in 1492, the Spaniards started colonizing which is how the language came to the Americas. The first European settlements in the US were established by Spain in what is now modern-day Florida which is why Spanish was the historical language of many of the southern States during that time. With the annexation of these states, the main language eventually changed to English but Spanish is still used and spoken widely even in these areas today.
The Spanish Empire also expanded its colonization to other places such as the Philippines in 1521. The Spanish controlled the island until 1898. Today while only 0.5% of people in the Philippines speak Spanish, it is still home to the most number of Spanish speakers in Asia.
Today, the Spanish language is maintained and safeguarded at The Royal Spanish Academy located in Madrid. The academy started in the 18th century and helped to create dictionaries and grammar books that have since been adopted and used by other Spanish-speaking countries. The academy invented the use of the inverted question and exclamation marks that are specific to the Spanish language as well as the letter ñ.
European Spanish is centred in Spain while Latin American Spanish speakers are located in the lower part of North America, Central, and South America. In Latin America, the Spanish language is just called español, since the language itself was brought over by colonisers.
In Spain, however, the language is called castellano, which refers to the Castile province in Spain where the language is believed to have originated. Another reason why Spanish is called castellano in Spain is that there are other Spanish dialects within Spain such as Catalan, Galician, and Basque.
If you’re creating a localization strategy in one or more of these Spanish speaking areas it’s important to note that there will be regional and cultural language distinctions. Here are just a few important aspects to consider.
The pronouns vosotros and vosotras (you) are only used in Spain, making this one of the key differences between Spain and Latin America. Vosotros is an informal means of address whereas ustedes would be used professionally or formally in Spain. Since vosotros doesn’t exist in Latin American Spanish, ustedes is used in both formal and informal means of address.
If you’re looking to create a formal business presence in Spain this is an important distinction as if you use the incorrect pronouns on, say, your website localization, your business platform may not be taken seriously.
Like vosotros in Spain, the pronoun vos (your) is used in Argentina, Paraguay and Uraguay instead of tú.
Likely due to the influences of surrounding European languages, Spaniards use past tense differently than Latin Americans. In Spain, you’re more likely to hear about a completed action using the present perfect tense, whereas in Latin America they are more likely to use the simple past, which is similar to English.
|bolígrafo or boli
|pluma or lapicera
|carro or auto
The pronunciation of the Z and C (before I or E) is different between the two Spanish-speaking regions. In Spain, these letters are pronounced with a “th” sound while in Latin America, an “s” sound.
In parts of Argentina and Uruguay, the double LL and Y sounds are pronounced like an English “sh” sound while Spaniards would pronounce them with a “y” sound.
Further, there are also differences in the way that people speak depending on the region. Argentinians are said to have a sing-song type of accent while Colombians have a neutral sounding accent.
As this article details, there are a variety of differences within the Spanish language based on where it is spoken. A good localization strategy will understand its target audience and know what pronouns, tone, and vocabulary to use when marketing.
Since 21 different countries speak Spanish, if you’re a company that is looking to break into a few of them, you could take a different localization approach by using what’s called neutral Spanish. Every country that speaks Spanish will have its own cultural nuances and differences so to help ease the localization process, many companies use neutral Spanish in their strategies.
Neutral Spanish, or standard or international Spanish as its sometimes referred to, is the process of using terms and vocabulary that are universally understood by all Spanish speakers.
This process would include avoiding idioms that might be specific to one region and not another or words that aren’t specifically used in day-to-day speech but are appropriate enough for marketing purposes and general understanding.
Neutral Spanish might be appropriate for your business if you have a high amount of technical content that needs translation or if you’re just getting started and are looking for a cost-effective translation solution.
The use of localization and translation services is a key factor of success for any marketing strategy. A localization agency can help you determine what approach you should take when entering the Spanish market, if specific transcreation or localization is necessary, or if a neutral Spanish approach would better suit your business needs.
Into23 offers localization and translation services from websites to eLearning platforms and more. Our quality translation and advertising transcreation specialists can help you reach any Spanish market and localize your business to get the best return on your investments. Contact into23 today to find out more.
When it comes to eLearning localization here’s what you need to know to get it right.
eLearning has become an important part of many people’s lives, especially since the pandemic. eLearning platforms have become increasingly popular as a means of acquiring new skills, knowledge, and certifications from anywhere in the world.
This global appeal means that if you want to make your eLearning platform international, certain factors need to be considered when translating and converting your courses successfully into other languages.
eLearning localization is more than just a direct translation of words, it’s about transforming your courses and platform so that everything about it suits your target audience in terms of their language, social constructs, and culture.
eLearning localization helps bridge cultural differences in your courses while helping students acquire and retain knowledge more efficiently and effectively.
Unlike document translation, there is a lot to consider when localizing your eLearning platform. Here are some major aspects that should be addressed,
Often an afterthought, the need for localization should be identified and planned right from the creation stages as pre-planning makes the localization process run a lot more smoothly.
When creating your eLearning courses, here are a few ways to make them more localization-friendly,
It is essential to know the audience you are seeking to reach in every area that you want to localize in. Researching is required to learn about a region’s language nuances, cultural preferences, tone and even spelling variations. This can affect everything from colour and image choices, your selection of eLearning voice-overs, and how you approach culturally sensitive topics. Hiring eLearning localization services is an easy way to ensure you nail this step.
As each language is unique, one of the major features you need to pay attention to when localizing is the expansion and contraction that occurs when transcribing certain languages. This is important because it can affect the general layout of your course and its graphical elements.
This is especially important when translating Chinese Mandarin to English as text may contract by up to 20-50%! The opposite happens when, say, you want to translate from German to English the text expands anywhere from 10-30%. If you have audio and video content these issues also apply. So be sure to consider this when putting together your courses.
While some symbols and images are universally understood some may need to be reworked for successful media localization. Items that often get missed include navigation buttons, speech bubbles, and progress bars, animations, and colour selections. Take a look at the colour white, for example, and how differently it is viewed depending on the culture. In the West, the colour white can signify purity and cleanliness but in many Asian countries, the colour white can be associated with death and bad omens. These seemingly small aspects can be the defining features that draw the line between a successfully localized eLearning platform and one that is not.
eLearning translation is sometimes the easiest part of a localization strategy but one of the defining features of localization is that it needs to be all-encompassing to reach the native audience of an area. Design features and choices need to be considered when building eLearning courses. For example, say your original course video was created for the UK market and you’ve translated all the text and audio content for the Latin American market, however, the video graphics remain unchanged. Say in the video a man snaps his fingers as he recollects something.
If you plan to deliver this content in Latin America you might end up with a few confused learners as the gesture of snapping one’s fingers in Latin America is a way of asking someone to hurry up.
Design features also include the user interface and the choice of colours and fonts as previously mentioned. Failure to consider these items will lead to ineffective and easily misinterpreted course content.
If you want things to move fast and smoothly in the translation process, be sure that all of your eLearning content is in appropriate editing formats and source files. This includes videos, images, audio, presentations etc. This helps avoid the need to start anything from scratch which saves not only time but also money.
If each of these steps feels overwhelming, it’s because you need the best translation services company for a partner that can walk you through this process. Don’t sell your elearning translation content short, get help from qualified localization companies, like Into23.
With more than 6000 languages worldwide how do you decide which ones to use for your business platforms? The belief that English is the language of business isn’t valid anymore with the increase and demand for online shopping, eLearning platforms, and eCommerce services like Shopify.
Historically, English has been the international business language but the emergence and reliance on the internet has completely altered the way we do business. In the mid-1990s, around 70 million people used the internet with Native English speakers making up for 80% of these users. However, today there is a whopping 4.6 billion internet users worldwide but English users make up for just 25.9% of that number.
If your business aims to enter the international market you need to speak to customers in their own language, meaning that integrating translation and localization into your business platforms is crucial. A survey performed by Common Sense Advisory looked at 2,430 different internet users across eight different countries and found that,
So while languages like English and Mandarin have long been some of the most important languages to learn for business, they are not the only ones to consider as eCommerce business continues to expand globally. Countries that have been on the sidelines in terms of global business now have a fast-growing number of internet consumers. Take a look at these top nine emerging languages for your business platforms.
Portugal is a relatively small European company but its language, Portuguese, has a large number of native speakers around the world, approximately 258 million.
Brazil is generally the main attraction in terms of business as Brazil is Latin America’s largest eCommerce market, it also ranks in the top five for the internet market as well as the smartphone market. Its growth has also not gone unnoticed, the British Council created a report on the ten most important languages for the future in the UK and Portuguese ranked in at number six.
In the same report by the British Council that Portuguese ranked in, Arabic came in at second which, is no surprise as there are several Arabic-speaking countries that rank in the UK’s top 50 export market for goods.
Despite some of its political difficulties, many parts of the Middle East have a wealth of internet consumers and a steadily growing economy. With many Arab people only able to speak Arabic, translation services or localization is crucial for reaching this market.
Russian is spoken by 258 million people worldwide, with the majority of them located in Russia. Russia is the up and coming hotspot for eCommerce as Russia lacks a main eCommerce platform like Amazon which, makes them the last remaining major market without a dominant online retailer. According to Morgan Stanley, eCommerce sales in Russia could triple by 2023.
Capitalising on the Russian market will require, at minimum, eCommerce translation services, as the large majority of Russians do not speak English. The best method, of course, would be a localisation strategy from a certified translation company.
Hindi is the official language of India with 600 million people speaking it, that number in and of itself says a lot. While there are many other languages spoken in India, English has often been used to conduct business, however, that is changing. Hindi is quickly becoming more prominent among new entrepreneurs as 85% of India does not speak English. In a CSA Report, Hindi saw a gigantic 67% increase on the top 100 online languages chart, making Hindi a language and a market to pay attention to.
While Japan had a rough go after WWII it has since become one of the most rapidly growing eCommerce markets in the world. It’s estimated that 93% of the population in Japan use the internet and with 126 million Japanese speakers, it’s a consumer market worth noting.
Relatively few people in Japan speak English, meaning that to succeed in this market translation and localization will be required.
Indonesia is home to 277 million people and a rapidly growing eCommerce market, thanks to an increase in middle-class consumerism and a high percentage of smartphone use. In a report by McKinsey, the consulting firm has predicted that the value of the Indonesian eCommerce market will rise 800% by the end of 2022. To enter this market, translation and localization will be essential to your eCommerce business plan.
Korean itself doesn’t rank high in terms of the world’s most spoken languages but they do have nearly 47 million internet users and a very expansive and popular eCommerce market. Currently, 96% of the Korean population use the internet with its total eCommerce transaction sales amounting to 135 billion dollars USD in 2020 alone. This makes Korea a hub of interest for eCommerce business that is sure to continue growing.
77 million people speak Vietnamese and it is the main language of trade within Vietnam. With an increase in eCommerce consumerism, it’s predicted that Vietnam will have 70 million online shoppers by 2025. Engaging with the Vietnamese market and its consumers will require translation and localization as a crucial part of any eCommerce business plan.
Poland is the ninth largest country in Europe with 41 million people speaking Polish. Poland is already home to many eCommerce companies that operate in Europe and worldwide such as Amazon. Even United States officials have taken note of Poland and the importance of eCommerce on its economic development and its intense growth over the pandemic. It’s worth considering Polish when choosing what languages to add to your business platforms if this is a market you want to break into.
Into23 offers global language solutions with quality translation and localization services. With 24/7 accessibility and fast delivery, Into23 can transform your business to enter the global market and reach even more customers. Whether you’re looking to enter the Chinese market and need English to Chinese translation services or you want to step up your website or eLearning platform, Into23 specialises in helping companies with Asian languages. Getting a quote is easy, just show us your website for a free quotation on our translation services.
The eLearning industry is projected to be worth 181 million USD by the end of 2025, with an annual growth rate of 12.26% per year. Driven by the widespread adoption of eLearning platforms by educational institutions and employers around the world, as well as the increased popularity of online course providers, eLearning made the jump from supplementary service to primary platform in 2020.
The industry has continued to grow in 2021, as workplaces expand their online skills training platforms and commercial eLearning providers more effectively engage their users with gamified app experiences, data driven personalized services, advanced modules, microlearning (short bursts of platform access) and content optimization, including the use of audio and video.
The expansion of the eLearning market drives service providers to offer their programs in multiple markets to reach new audiences, which requires the use of eLearning translation services and website localization. The pace of development in the industry has resulted in increasingly complex platforms with more content, which makes effective translation and software localization challenging, considering the scale and scope of material to adapt.
Machine translation services are ineffective in this context, considering the nature of the application. eLearning translation not only requires attention to detail, but also an extensive level of quality assessment in order to ensure that course materials effectively engage users. Linguistic QA specialists can identify and evaluate the lexical and grammatical options which make the difference between efficient progress through course modules and ambiguity that can challenge users’ patience.
eLearning platform design in any language carries inherent cultural connotations. Everything from curriculum planning to content and the layout and user interface has a culturally specific context in the original language and culture that the module is developed for. This comprises the source language and content. There are six elements which make all the difference between successfully adapting to different cultures and lessons ending up lost in translation.
Text: The basis for eLearning platforms and modules
Text is the simplest but most important aspect of eLearning translation and software localization. Opting for simple machine translation is unlikely to provide accuracy, and while machine translation with post-editing ensures a level of quality and consistency, it does not provide a framework for cultural context and therefore has limited scope for localization.
Cultural context often accounts for variations within same language. For example, people from Hong Kong use an English transliteration for the word strawberry, (士多啤梨) while in other regions it is translated as 草莓.
While Cantonese is spoken in Malaysia, local lexical variations arise from from Hokkien, Hakka and Malay influences, which contribute loanwords like 撩 (play) which in Hong Kong is written 玩. There are also considerable variations in pronunciation.
For eLearning platforms, the most efficient translation and localization solution when faced with cultural variations within a single language is to identify the most important market and develop the eLearning translation accordingly.
It is important to consider which language to use for localization in Asia: most content localized for the Malaysia market is in English. However, Traditional Chinese, Simplified Chinese and Mandarin are widely used in Asia.
While there is considerable regional variation in Chinese language usage, the cost effective approach is to develop eLearning translation and localization for the most important market. Articulate Rise is a widely used course authoring tool for eLearning platform developers. Rise 360 is well suited to text-heavy courses, which can be challenging to translate into multiple languages. We can quickly and efficiently process translation and localization for all courses designed with Articulate Rise.
Multimedia localization in particular requires a solid understanding of regional and cultural context in the target market, in order for audio and video content to effectively supplement the text. Articulate Storyline is a streamlined multimedia content solution for eLearning platforms, and we can effectively process and translate all assets from Storyline 360 projects.
Localizing the text provides a basis for the eLearning voice over, which should also be developed for the most important market.
Planning, developing and organizing a workflow for high quality translation of text, video and audio between completely different languages requires expertise and experience with providing localization and translation services.
Visual content in images and video should also be assessed for cultural relevance. While American Football imagery effectively conveys concepts to North American audiences and translates reasonably well in Europe, it may distract Asian learners who are less familiar with the sport and might not intuitively grasp concepts illustrated with quarterbacks and goalposts. Sports like soccer and tennis are more culturally neutral and help make content more easily localized across markets.
Image and text elements should also be maintained separately, in order to avoid difficulties with translating and localizing images with text. Videos should ideally have captions set up as distinct elements in order to streamline translated versions. The design language for video caption and user interfaces should ideally provide a degree of flexibility, because colours have different associations in different regions and cultures.
For example, the colour red indicates passion in Western cultures, while it is associated with prosperity and luck in Asian cultures. In South Asia, the colour the colour orange is associated with the Hindu religion, while in the Middle East, green is associated with Islam. Streamlining colour configuration settings makes for an efficient eLearning localization strategy. Designing elements with flexibility and configurability in mind is an important step for eLearning platforms to take so that they can effectively translate their content for different markets with software localization services and expert translation services. Another efficient approach is to opt for culturally neutral design elements in order to effectively serve a wider eLearning audience.
eLearning translation and eLearning localization go hand in hand. Unlike legal language translation services, culture cannot be separated from language in an educational context. While marketing transcreation is an essential aspect of adapting an advertising strategy which would certainly enhance eLearning platforms, the scale of eLearning projects are generally best served by cost-effective localization and multilingual translation services with specialized eLearning voice over carried out by experienced professional translators who can optimize your platform and efficiently scale the reach of your services while ensuring they are effective for every user.
Into23 provides comprehensive eLearning and localization services with unmatched quality, speed and value in Asia. Our translation system supports Articulate Storyline and Articulate Rise content, which streamlines the setup of translated and localized courses. We can deliver a complete portfolio of course translations in any number of languages you require, including all audio and video content, in one go. Our clients never have to worry about keeping track of 25 different translations and coordinating launch dates. In Hong Kong’s English to Chinese translation services market, attention to detail and appreciation of cultural context is key to effectively serving markets.
Our experience in the region, global partnership networks and passion for language and culture enable us to develop effective solutions tailored to the scale of your project.