To get the best results from your website localization or eLearning translation in Portuguese, here are some of the most important aspects to consider.

Spoken by over 279 million people worldwide, Portuguese is the sixth most widely spoken global language. Portuguese is the official language of nine countries. It is an official language in the Special Administrative Region of Macau, as the region was a Portuguese colony from 1557 to 1999 before being handed back to China. If you’re looking to grow your business internationally, there are a lot of good reasons to consider offering your customers Portuguese language support and a website localized in Portuguese. 

Why Translate to Portuguese?

Portuguese is one of the fastest-growing global languages. The language has grown from 65,064,027 speakers in 1921 to 258,003,327 today, a 297% increase over the past century. While the language is associated with the country of Portugal, Portugal itself has only around 5% of the world’s Portuguese speakers. Most Portuguese speakers are in Brazil, with around 211 million speakers. What makes the Brazilian market attractive for businesses is that it is the second-largest economy in the Americas, ranking 8th in terms of global nominal GDP. Brazil is also the 10th largest eCommerce market in the world. 

In terms of creating a localization strategy, it has become a lot easier since written Portuguese became fully standardized in 2015. What does this mean exactly? The Portuguese Language Orthographic Agreement was created to help establish one single common spelling for all Portuguese-speaking countries. While the discussions that led to the agreement started in the 90s, it required prolonged deliberation, edits, and a six-year transition before finalising it in 2015. This standard ensures that the spelling of the majority of Portuguese words is consistent throughout business and education globally. 

History of the Portuguese Language

Portuguese originated from Latin and developed in the Western Iberian Peninsula. Roman soldiers brought Latin to the area around 216 BCE. The oldest written records of Portuguese date back to the 9th century; at the time, they still contained many Latin phrases. After Portugal became independent in 1139, Portuguese began to become more and more prevalent. It quickly became the common tongue of the people. In 1290, the first Portuguese university opened in Lisbon, and from there, Portuguese was given its name and was made the official language of the country. 

When the Portuguese empire began to colonise in the 15th century, it brought the Portuguese language to different parts of Asia, Africa, and the Americas, becoming the lingua franca in some of these new regions.

European Portuguese vs Brazilian Portuguese

While the written language may be standardised, it doesn’t mean there aren’t other differences to consider when considering a marketing translation in Portuguese for your business. While each region can understand the other, there are substantial differences between the European and Brazilian dialects.

Pronunciation Differences

• European Portuguese generally doesn’t pronounce the letter ‘e’ if it is between two consonants. Brazilians have a more open pronunciation compared to Portugal. 

• • • ie. The word telephone in Brazil (telefone) would have every vowel pronounced, whereas, in Portugal, the first ‘e’ would be dropped and sound like “tlefone”

• Brazilian Portuguese words that have di or ti are pronounced like the English sound of gi and chi.

• Brazilians pronounce the “L” sound with a “U” sound. Making a word like Brazil sound more like Brásiu. 

These pronunciation differences are especially important if you need an eLearning voiceover for your content and use foreign language voice-over talent on your website or platform. 

Formal vs Informal Speech

There are noticeable differences in how the pronoun “you” is used in each region. Portugal uses tu informally, and você is used formally. In Brazil, however, both tu and você are used informally. 

Translator tip: When using você, conjugate the following verb in the third person. 

Spelling 

As mentioned previously, spelling has been standardized across the Portuguese language, but there are still some subtle differences that remain. Brazil is much more likely to take influence from English, whereas Portugal has remained closer to its Latin roots.

• Brazilians will use the same English spelling for media, whereas in Portugal, they will spell it mídia.

Grammar 

There are various grammatical differences between these two dialects, but here are the most notable.

• European Portuguese speakers place their pronouns after the verb. Brazilians do the opposite.
• Personal pronouns aren’t necessary for either dialect as the verbs are conjugated differently, but European Portuguese speakers are much more likely to omit them than Brazilian speakers. 

Portuguese in Other Countries

Just like there are differences between Brazil and Portugal, your localization strategy will need to consider other Portuguese markets you intend to target.

• In African countries, Portuguese adopts different contexts both culturally and grammatically. These regions often adopt and mix local languages and regional history.

Things to Consider When Creating a Localization Strategy for Portuguese

Even within the few examples in this article, it should be apparent just how important it is to have a localization strategy. A considered strategy ensures you get a quality translation that is culturally relevant for your brand in its new market. When coming up with a localization strategy in Portuguese, here are a few other additional tips to help get you started. 

• Keep your target audience in mind at all times. This will help drive your translation choices in your localization strategy.
• Be aware of text expansion when translating to Portuguese; it tends to be longer, especially if translated from English or Chinese.
• Avoid idioms on your website or in your eLearning course creation, as they don’t generally translate well.
• Make use of high-quality translation services for all your business translations to ensure that your global vision and goals are achieved and that your brand and content are understood no matter which countries you take it to. 

Make Into23 your language and localization partner with our team of translation experts. Into23 has all the translation solutions to help your business reach the Portuguese markets or any global market that suits your business’s needs. Contact us today for a free quote and get started on your Portuguese localization expansion today.

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NLG is a type of AI and language translation technology that is becoming more prominent in business platforms.

NLG standards for Natural Language Generation and it is changing the way we interact with machines and the way businesses gather data. What is NLG exactly, and what makes it different from other technologies? With the compound annual growth rate of the NLG market expected to reach 1.6 billion dollars by 2027, you need to know about NLG.

What is NLG?

NLG is a type of AI that automatically processes data into sentences and stories, in either written or narrative form, in a way that’s easy for us humans to understand. The NLG can take massive amounts of data from pre-set templates to form a sentence, reply, or inquiry that reads like a natural human conversation. This data and our inputted responses to this data create and add to a database of information that businesses and researchers can use to improve a process or product. 

When is NLG used?

NLG is being used for a vast array of applications, and chances are that you’re already encountering and engaging with this technology daily. Here are a few broad ways that both businesses and consumers use NLG,

• Chatbots or conversational AI assistants – Used on websites and business platforms to automatically answer customer inquiries. The advanced use of NLG carries a two-way conversation and responds to verbal commands. Examples are platforms Alexa, Siri, Google Assistant and Cortana. 
• Machine translation tools – Tools that translate one language to another, such as Google Translate.

• AI blog writers – Used for content creation. The NLG uses one language model and data set to write sentences and full-length articles. 

• Analytics – The NLG is created to detail insights from business data and reports, such as financial reports and spreadsheets and put it all into a format or narrative that’s easy to understand for businesses and their customers. 

• Automated leading emails and messages – This NLG creates predictive text for users when writing in emails and messaging platforms. 

• AI transcription tools – With speech recognition, the NLG takes audio and turns it into text.

• Semantic analysis – A platform used to determine what language best resonates and reaches a specific audience of which the NLG is used to create messages to which the customer is likely to respond.  

NLG has become one of the translation solutions used by global businesses as part of their website localization, eLearning translation and more. NLG is used as part of the machine translation post-editing process used by international translation companies and translation agencies online. 

How the Natural Language Process (NLP) works

 

NLP is a blanket term that refers to NLG and Natural Language Understanding (NLU). NLP is a framework that converts unstructured data to structured data. NLU is the ability of a machine to use syntactic and semantic analysis to gather meaning from a piece of text or speech. It is the NLG that allows devices to create content from the NLU data content. In short, NLU lets a computer understand what data the user is giving it. At the same time, NLG provides data back to the user from the computer in a way the user can understand, thus the Natural Language Process.

Making an NLG requires several steps and a substantial amount of NLU data to create content that resonates and sounds natural. Whether it’s a chatbot or a machine translation tool, these are some of the steps and considerations that go into making an NLG,

• Content analysis – This step analyses data to identify the main topics that should be included and what the result of the process is expected to be.  

• Data interpretation – As patterns are identified, they are put into context for machine learning.

• Document structure and sentence aggregation – A document is created along with a narrative structure with the interpreted data. From there, relevant sentences are isolated and combined to depict the topic accurately. 

• Grammar – Grammar rules, along with the syntactical structure of the source language, are added to ensure that the text sounds natural.

• Final output – The final output is presented in a template or format of the programmer’s selection. Such as a message from a chatbot, a piece of the translated text, an audio reply for personal assistant devices etc. 

The Future of NLG

NLG has created ways for businesses to communicate data efficiently and effectively, which increases productivity and reduces business costs. It presents data and information in an accessible manner while collecting big data that will lead to specific insights into a business. NLG has been used in different business industries, from insurance, retail, finance, media, eLearning platforms, eCommerce and eCommerce translation, manufacturing, translation management and more. 

While technology has come a long way, NLG is still limited compared to real human writing and semantics. NLG can only act on the NLU data, which, currently, doesn’t stack up to the ingenuity of human writing and content, which makes the quality of NLG content one of its biggest weak points. NLG, however, is not without its merit as the NLP is superb at generating human insights from big data, especially at a volume that we, as humans, are not capable of producing. As NLG can be used in various markets, it is a valuable tool that can be used in many ways for any business. Take translation and localization, for example.

For businesses that want translation and localization services to expand into other global markets, NLG is an important part of a quality translation. Translators use machines to help expedite the translation process and fine-tune it with their human expertise. This process is called machine translation post-editing.

Related: Machine, mind, or machine and mind: how to best deploy today’s machine translation solutions

Into23 provides translation management and translation solutions that cater to your business. Into23 can help you use an NLG in multiple languages for your business; whether it’s a customer support chatbot or transcription services for a voice assistant, Into23 can help your customers interact with your business better.

Have a video or an eLearning video course that needs subtitling? Make the most of your subtitles with subtitling services and these best practices.

Subtitling may seem like a straightforward video editing element but there is an art to subtitling, which means there are many good reason to have it done by a professional, especially if you require language translation services. Subtitling services are especially important if you have content that needs to be translated into another language as a subtitling translator can apply the best subtitling practices but can also ensure translation accuracy. 

What is Subtitling and When Do You Need It?

Subtitling is the accompanying written text or dialogue from a piece of video. The text is synchronized with a video segment and is concise enough to be read and understood in a short time. Subtitling can be used to add additional support to a video so that it can be viewed without sound or it can be used to provide content in a language that differs from the audio dialogue and content.  While subtitling is used in the entertainment industry with movies and TV shows, it is also used commercially, especially as businesses make use of visuals in their marketing and localization strategies. For example, eLearning localization has become more prominent on eLearning platforms as they expand to reach a wider global market. The use of video translation services is also being used more often within business websites as part of their global marketing strategies. 

Whether you need subtitles for a video on your website or for your eLearning platform, here are some of the best subtitling practices.

Subtitle Timing and Placement

As the images are just as relevant to the subtitles, the timing and position of the subtitles are very important. 

• Subtitles need to appear and disappear as the words themselves are spoken but are also on-screen long enough to be read. Around 15-18 characters per second is a good standard.
• If necessary, simplify the text to make it easier to read but always ensure to caption all important and relevant information. This is especially important within eLearning platform content.
• Each subtitle should be one complete sentence, with no more than two on the screen at a time. With two sentences on the screen, the shortest one should generally be on top to minimize eye movement, prevent image overlay, and make it easier to read.
• Synchronization and pauses in the sentences should occur naturally with the speech or when there is a natural change or pause in the course, content, or scene.
• Font size is important. The font needs to be large enough to read with ease and the colour and contrast of the font also needs to align with the image background.
• Subtitles are generally placed at the bottom centre of a video. This is to avoid it clashing with images and other word content on screen. The most important thing to consider is the subtitles clashing with the image or video content so positioning can be adjusted if necessary. 

Subtitle Meaning

Ensuring your subtitles capture the meaning from the original audio is even more important when translating into another language. 

• Using a subtitle translator can ensure that you’re getting the best translation possible and that your subtitles capture the meaning of the content and not just the words. 

Subtitle Sounds

The backgrounds sounds and noise in a video, while not part of a dialogue or speech, can be just as important to capture the meaning of the content. 

• If dialogue or speech is inaudible a label should detail the cause.

• Ie. The noisy crowd muffles speech

• Sound effects, such as a car horn or a dog barking, should be enclosed in brackets and italicised.

• Ie. (dog barking)

Subtitle Punctuation

The addition of punction and formating can help add clarity. 

• If multiple people are speaking at the same time, add the names or descriptions of the person or character to identify the speakers
  • Ie. (Claire) You have got to be kidding me?
          (Steve) I told you so!
• When subtitling a song or singing, it’s helpful to indicate that it is music with a music icon (♪) at the beginning and end of the song.
  • Ie. ♪ Take a sad song, and make it better… ♪

The Importance of Subtitling Services or a Subtitle Translator 

Video translation services are essential if you are localizing your video content or in the process of website localization to ensure consistency and quality in your content no matter what language it’s being presented in. Into23 offers quality video translation services,  eLearning translation, software localization services in any language your business requires. Our translators offer the highest quality translation with fast turnaround and delivery. Inquire about our subtitling services and get a free quote.

What types of marketing translation trends are becoming prominent in 2022? Here’s what to expect for the remainder of the year.

Content translation services have seen a massive increase in demand, with much of this growth being linked to the internet, the pandemic, our global expansion and uses of technology. The market worth of this industry has grown and is looking to grow further in 2022 as the pandemic has slowly stabilised and more people and places of business took their work and education online and have kept it there. 

What has driven growth in the translation industry in 2022?

The biggest driver behind the growth of the translation industry has been the increased need for people to access information in different languages and cultures, coinciding with the growth of technology and our reliance on it. Technology has made it possible for people to communicate in meaningful ways across the globe in various formats and languages, which became increasingly important during the pandemic. Language translation technology has also come a long way, making it faster and more accessible for people and businesses to get what they need.

While translation solutions come in many forms, depending on your business or need, these areas are some of the most noticeable upward trends of 2022. They are relevant aspects to consider if you’re looking to expand globally. 

Multilingual customer support

If you have a platform that has been localized for customers, you’ll also need multilingual customer service support. As more people use their phones for everyday tasks, from emails to banking, these services must be provided and serviced in the customer’s language. The same goes for customer support. Today, 67% of consumers expect to be able to message or chat with a business when they need support. As this number is likely to increase, businesses that want to continue to reach their customers globally must consider multilingual customer support in their localization strategies. A marketing translation agency can provide support and resources in multiple languages to help fortify an existing localization strategy or start a new one. 

Increased use of machine translation post-editing

Machine translation has become an essential part of the translation industry and is a trend that has continued upward for several years. 

What is machine translation post-editing?

Machine translation is when you enter content into an automated software translation tool, and the machine converts it into the target language. Google translate is the most well-known machine translator that most of us use in our daily lives. However, the results of these machine translations alone vary drastically in terms of accuracy and are not sufficient enough to be used in business for a variety of reasons.

Related: Why Google translate isn’t effective enough for business

The post-editing portion comes after the machine translation. A professional translator will go over the machine translation and compare it to the original text to get the most accurate translation. Machine translation post-editing is desirable for businesses and marketing translation as it offers a quick turnaround at a lower cost.  

The machine translation market has been steadily increasing and is anticipated to reach 230.67 million USD by 2026. 

Increase usage of eLearning platforms

The pandemic may have kept us at home the last few years, but eLearning platforms kept us learning and connected. Forbes estimates that by 2025, the eLearning sector could be worth as much as USD 355 billion dollars. As the business and education sectors looked towards online learning tools and software to maintain a global reach, the videos, courses and quizzes also needed to be updated and translated for global audiences. This newfound flexibility offers benefits to businesses, educators and students as people can work and learn on their own time from the comfort of a home or café. eLearning and eLearning translation shows no signs of slowing and will continue to increase in demand as more and more people and businesses maintain a work/study from home approach. 

Businesses using media localization

Two different types of media are trending right now, podcasts and videos. Podcasts are now being used for business, pleasure, and education and have seen a large rise in listeners, especially considering they’ve only been around for two decades. It is estimated that there will be around 424.2 million podcast listeners worldwide in 2022 and that podcasts will be a USD 94.88 billion industry by 2028.

Videos are also an essential part of today’s media market. In 2019 alone, the average person’s video consumption was 84 minutes daily. Enter the pandemic, and by 2021 that average was nearly 100 minutes per day. Now we’re in the beginning part of 2022, and video streaming and downloads are anticipated to account for 82% of the global internet traffic. A study done by Wyzowl found that 81% of businesses now create at least some video content. Point of fact, if you’re not using videos in your business marketing materials, you should be. 

With the impressive rise of both video and podcast consumption, the need for localization, such as audio transcription services, multilingual voice-over services, or subtitling services, becomes necessary for going global and is a trend that will continue well past 2022. 

Subtitles have become a must

As previously mentioned, videos are currently making up the majority of consumer internet traffic. To make business ads, videos, and video courses more accessible for everyone, subtitles have become essential. 

Even outside of any language or subtitle translation, many of the videos people consume on social media are often viewed on mute, meaning that if a video doesn’t have subtitles, it’s more likely to be skipped and scrolled past. Subtitles have become a required feature for views and impressions, even when the language hasn’t been changed.  

Further, if you do require language translation for a video to reach new audiences, subtitling is generally more affordable than dubbing and is just as effective in reaching your target audiences. 

Multilingual SEO strategies 

By now, it’s obvious that the biggest trend is the translation and localization of businesses in general. This is an upward trend that was growing even before the pandemic. Going global means having an online presence and reaching and connecting to audiences in new and meaningful ways with technology. While website localization is becoming more common, it is often an afterthought. Businesses are now opting to create a multilingual SEO strategy from the get-go so that their business content and practices are aligned with their global goals from the start.

What is a multilingual SEO strategy?

It is the practice of optimizing your SEO in more than one language. This includes everything from websites, eCommerce platforms, video content, social media, customer support and more. The best way to develop a multilingual SEO strategy is to work with a translation project management company that offers multilingual translation services and marketing translations. This ensures an effective strategy that is aimed at a specific target audience and ensures effective use of your business’s resources along with a quality translation that showcases the values and goals of your business. 

Into23 offers quality translation solutions for all major global languages to help your business enter any global market. Bring your business into 2022 and beyond with our transparent and quality language solutions. Contact us today for a free quote to start your global journey.

eLearning courses fit perfectly in today’s modern world and in comparison to traditional learning, eLearning has substantial benefits to both learners and employers. Students who take online courses have graduation rates that are 9% to 21% higher than students in a traditional education setting. Further, the use of eLearning for companies shows that when employees take eLearning training their retention rates increased by 25% to 65%. It’s apparent that eLearning has become an essential way of continuing education and skills in the 21st century but like all technology, to stay relevant and successful, eLearning courses and platforms need to be updated regularly.

Why you need to update your eLearning courses?

eLearning content needs to stay up to date to stay relevant, this includes not only technological features but context and tone as well. Dated aesthetics or content won’t hold the attention of a young learner and to make a course successful they need to be catered to the modern generation.

In 2017, Adobe announced that it would stop supporting flash with a phase-out that started in 2020. The majority of eLearning courses in the early and mid-2000s were once built with Flash but now HTML5 is generally the standard used in many eLearning courses which also makes courses mobile friendly. The best eLearning platforms made this transition as soon as possible and the companies that missed out on updating their eLearning software found themselves with courses that their learners could no longer use.

If you’re overdue for a revamp of your eLearning courses here are six areas to look into when updating your courses.

1. Modernize graphics and visuals

It may not seem like much, but visuals play a huge part in the success and retention of a course. If your course looks like something that should still be on dial-up you aren’t going to gain the attention of any modern learner. 

Take a look at your images and be sure that they represent your market audience in a modern way, that includes where the photos are located and what’s in them. For example, if you have a picture of a workplace and the people in the photos are sporting 90s attire and are using massive old school computers, you’ll want to give that a modern makeover. This also means having a look at your templates and designs up to date, so if your design has a MySpace feel, it’s time for an overhaul. This also applies to eLearning localization, if you are updating your courses to expand globally make sure that the content you update with is relevant to the localized audience, that your eLearning voiceovers match the dialect and accent, and that your eLearning translations are done by professional business translation services.

With that, evaluate your templates and get them back to basics with a clean and simple look and feel that will give them a more modern and timeless feel.

2. Varying your format 

If your course uses the same font throughout and follows the same format of plain content with a recap, it’s time to shake it up. Ditch the lists and bullet points and start including charts, graphs, and infographics. Infographics are especially useful for summaries as they are visually appealing and easy to read which increases retention.

3. Microlearning

Updating your old courses doesn’t mean you have to get rid of them, you can repurpose them into a microlearning library by breaking down the course into smaller sessions. This creates a microlearning library that allows access to concise content that is very accessible to learners. Microlearning libraries allow learners to jump in and quickly get the exact information they need with little hassle. 

4. Make them interactive 

When eLearning first kicked off most of the content on it was rather static and often consisted of the information, usually laid out in short paragraphs and bullet points, then followed by some sort of standard assessment. Since then, technology has broadened to allow for the creation of highly dynamic and interactive content. Ditch the multiple-choice for a simulation, make use of videos and create exams and content that allow learners to immerse themselves with the content, and give them opportunities to practice what they’re learning. 

5. Social learning

Find ways to connect your learners outside of their courses with the use of social media. Not only does it create a community but it offers continued means for your learners to expand on their knowledge, as well as create and collaborate. It ensures that your learners have a space to ask questions and foster new ideas. This is also really important if you have learners from around the world as it’s a great way to bring people together. 

 6. Entertain 

Are your courses entertaining? If you’re not entertained by the content, then chances are your learners won’t be either. Creating an enjoyable course experience is one of the best ways to ensure course success and knowledge attainment. Try to avoid using too much text and don’t shy away from humour by adding images, memes, a joke, or even a comic strip. Something that will break up the course and make your content more memorable. This is especially important if your target audience is a younger crowd. Just ensure that if you are localising your eLearning platform that you use media localization as not all graphics, memes, and jokes translate over to other languages and cultures. This is why it’s important to use eLearning localization services to make sure your courses reach your learners the way they’re meant to, no matter where they are in the world.

Need help taking your eLearning platform global? Into23 has all your global translation solutions with high quality translation services and multimedia localization services by certified legal translators. Contact into23 today for a free quote to get started. 

The German eCommerce market was worth 99 billion euros in 2021.

German has more than 130 million native speakers and is the most spoken native language within the European Union. As German is so widely spoken, it has become a prominent language for businesses to localize with. So why should you localize in German and what should you consider in your localization strategy?

Why localize in German?

German is the 7th most used language on the internet and is massive within the mobile and app market. Germany takes the lead in Europe in terms of app store purchases and brought in around 1.8 billion dollars in 2021 alone. Further, there are more than 82 million high-income earners in Germany who like to shop online and expect content to be delivered to them in German, even if they understand English, meaning localizing in this language is very important if you want to reach the European or German market.  

Where is German spoken?

German is the official language of four counties in Europe: Germany, Austria, Belgium and Luxembourg as well as Switzerland and Liechtenstein. Even outside of these countries, it is also spoken as a minority language in 42 countries across the world.

• In the US, 1.4 million people speak German as their mother tongue. 
• Over 60% of the population in Switzerland speak German.
• Russia holds around 800,000 German speakers dating back to the time of the Romanovs.
• Even Africa holds Native German speakers, with around 20,000 living in Namibia who are descendants from the time of German colonisation. 

History of the German language

The German language, like English, belongs to the Indo-European language family. German began to take shape when the Romans came to the area in the 1st century BCE. As Christianity began to spread, under the influence of Latin and Greek, the first written Germanic language was created in the 4th century by Bishop Ulfilas.  

Around 600 CE, there is a shift between different dialects in the Germanic languages. This is called the Second Germanic Consonant Shift and it was what we now call Old High German. This shift was an important one for the German language as it changed its pronunciation, which, still exists today. For example, Deutsch, meaning German, appeared for the first time during this shift.

Around 1250-1550 CE there were a variety of cultural changes, such as Martin Luther’s translation of the bible, which added a variety of new words to the German vocabulary. It was this translation that also set the tone for what would become a unified German language. From the 16th to 18th centuries various dialects from the southern and central part of German formed the New High German version, which is what is generally spoken today.  

In 1880 Konrad Duden wrote and published the first edition of the Complete Orthographic Dictionary of the German Language. This book remained in place until the spelling reform of 1996. 

While German still exists in many dialects, such as High German or Low German, High German is the official written language. 

High, Low, and Standard German

What is the difference between these dialects? The connotations of these dialects have nothing to do with social class but rather where they are spoken geographically in Germany. It’s somewhat similar to American English vs. British English and the Germans call these dialectal differences Hochdeutsch. Not sure which dialect to choose for your website localization?  You can find translation solutions with international translation companies that specialise in the German language.  

High German: Spoken in the mountainous and high-altitude regions of Germany that underwent a consonant shift. Spoken in southern Germany and partially in Central Germany. 

Low German: Spoken in the lowlands of Germany. This dialect did not go under the same sound changes as its higher counterpart and has a similar sound to Dutch. 

Standard German: An effort started by the Holy Roman Empire to create a lingua franca. German dialects at the time were spread apart and made communication difficult. The consolidation was an attempt to make the bible that could be understood by all Germans. As a result of Martin Luther’s translation and efforts, the bible became a base for the Standard German language. Standard German has many High German features and is a variant of High German. 

With German, dialects differ depending on how much the High German consonant shift affected them. The main consonants affected by this shift were p, t, and k.  For example, p became a pf sound, ik became ich, or t became s or ts. The Low German areas of the country don’t use these pronunciations as they were unaffected by this shift. 

Main Differences between German vs. Swiss German

Thinking of localising in Switzerland with German? Swiss German is distinctly different from its Standard German counterpart and is referred to as Helvetisms. Helvetisms are vocabulary, pronunciations, and syntax that are specific and unique to Switzerland. You might not think there would be that much variation, but the distinctions are significant, to the point where those in Germany will need subtitling services to understand a TV show or video that is in Swiss German. Here are some relevant points to consider if you are going to localize here:

• Ch sound in Swiss German is often used where a k sound is used. 
  • Kalt (cold) becomes chalt
• Swiss German doesn’t use diphthongs. The double vowel sound will be treated as if they were on their own with the emphasis placed on the first sound. If there are two of the same vowels the sound is longer and drawn out. 
• Swiss German only uses two verb tenses, the past perfect and the present.
• The eszett (ß) which is used in Standard German, is not used in Swiss-German. It is written as a double “ss”. In both instances, there are used to indicate the word has a long or hard s sound. 

Things to consider when creating a localization strategy for German

1. Know your audience and location: Are you localising within Germany? What dialect are you choosing to localize in? Or are you looking to localize for the German market in Switzerland or Africa? Each of these decisions will impact your localization strategy.
2. Pay attention to tone and be factual: If you’re localizing for Germany, studies have shown that German consumers generally prefer and respond to a formal tone in marketing. Germans also desire direct and informative language so make your content concise. Statistics and such will work in your favour with most German audiences so make sure you back up your claims with facts and reliable sources.
3. Be respectful and be mindful of traditions: Germans tend to be sensible and straightforward people who value tradition and respect. For example, Walmart attempted to expand into the German market, however, most Germans didn’t like that Walmart was putting smaller shops out of business. This led to the German people shunning the chain resulting in Walmart eventually pulling out of the German market completely. Be mindful and respectful of your competitors as Germans are notoriously loyal.
4. Be mindful of text expansion: Text expansion with the German language is substantial. Whether it’s a website localization, legal translation, or eLearning translation be prepared to need 35% or more space for text when translating. 

Having a successful localization strategy comes with having proper business translation services that know the German market and can offer translation solutions that suit your business needs. Translation management can be the difference between a successfully localized platform and one that goes bust. Ensure you get the best possible quality translation by using a marketing translation agency like Into23.

Into23 is a group of translation and marketing professionals that can help you create a localization strategy in German or in any other language you require. Make Into23 your localization partner today and contact us for a free quote.

A successful eLearning course is never truly finished.

If your eLearning platform or course isn’t getting the return it normally would, it’s likely overdue for an update. Learning Management Systems (LMS) have changed the way we learn. From work-related training, academia, language learning, hobbies, and beyond. Like any technology though, keeping things up to date is important. If you’ve got eLearning courses set up on an LMS, it’s important to do periodic reviews of your course, not only to ensure that it’s keeping up with today’s technology but also to ensure that your content continues to be relevant. 

Importance of keeping your courses up to date

A successful eLearning course is never truly finished, whether we like it or not. Information, no matter the topic, changes all the time and if you want to stay in business with your eLearning courses it’s necessary to consider all your content as consistently evolving and make changes to it when necessary.  

If you showcase an outdated course, whether that’s with technology, outdated practices, images, media, or even outdated cultural norms, you’re going to lose your audience very quickly which will result in poor learning and course retention. Course maintenance ensures a consistent customer base as well as prolonged learning retention. The more engaged your learners are, the more they will retain.

When should you update your eLearning courses?

If you’re looking for some key signs it’s time to update your eLearning courses here are a few good places to start,

• Changes in the workplace or legal regulations: Any changes to the workplace, such as industry standards or government regulations, means that it’s a good time to revisit your course content. Depending on the industry, changes within the workplace can happen as frequently as every few months or a few years, regardless, actions should be taken to ensure your content meets the new standards.
   

• Changes in technology: One of the biggest changes to eLearning technology in the last decade came with the phasing out of Flash-based content with most eLearning platforms  switching to HTML5. Flash is no longer supported and is officially no longer in use as of December 2020. That means if you’re content is still using Flash, your course is likely no longer functioning and is very out of date. Even if you are using HTML5, have you updated your content to make it more interactive? Have you included more media? Is your course fully mobile and tablet-friendly? What about expanding to incorporate translation and localization? These types of changes are also essential to consider as it is what learners are expecting and what will ensure higher learning retention going forward. This is one example of a technology changed that required major course updates and it definitely won’t be the last as technology is always changing and evolving.

• Company growth and evolution: As your business grows, new procedures, products, and processes will change so your eLearning products should accompany that as well. For example, if your company is rebranding or has streamlined operations.

• Feedback from learners is less than optimal: It’s always a good idea to get regular feedback on your content. Try adding survey options at the end of courses or programs to ensure you’re receiving timely feedback and take into consideration the user experience. If you’re receiving a higher-than-normal volume of certain issues or complaints, then take the steps to address them with a course update.

• Sub-optimal effectiveness from learners: Pay attention if your learners are struggling to finish the course or if they’re finishing them too quickly, it can be a sign that your course needs an update and isn’t providing the optimal amount of information. Further, if your learner or employee performance isn’t satisfactory, it’s also a sign that your training programs need to be analysed.

• If eLearning translation and localization are going to be used: If you’ve decided to take your eLearning course global and are aiming for a new market, it is necessary to make sure that your courses are updated and suitable for the new market. This means using eLearning translation services and possibly eLearning voice over talent or subtitling services for your media content. There are a lot of aspects that go into localizing an eLearning course or platform so it’s best to hire professional software localization services.

Tips for helping you keep your courses up to date

• Create a course maintenance schedule or plan that reviews your courses, at minimum, every quarter. This will help manage costs and time appropriately.
• Get consistent feedback from your learners and use the feedback to assist in altering and updating your content.
• For translation solutions and translation management, use eLearning translation services to help plan and transform your eLearning courses. 

Importance of eLearning translation and  eLearning translation services

eLearning translation is much more than just a literal quality translation, it’s making the course feel like it was made locally for that specific audience. It’s about having the course in the learner’s language, with both text, imagery, and media and ensuring that all that content makes sense to the learner both contextually and culturally with each course they will be accessing. Successful translation and localization is not an easy undertaking which, is why using content translation services is an essential part of localizing and updating a course. 

Related: 7 important steps to consider for your eLearning localization

Translation and localization are an essential part of bringing your content to a new language market and region and when it’s done right, it can boost sales, training, and learning retention substantially. 

Into23 has all your eLearning translation solutions, no matter what language you need. We can help you with eLearning localization, multimedia translation solutions, audio transcription services, subtitling and more, ensuring that your eLearning courses are effective, efficient, and successful in every market. Contact us today to get started!

When it comes to eLearning localization here’s what you need to know to get it right.

eLearning has become an important part of many people’s lives, especially since the pandemic. eLearning platforms have become increasingly popular as a means of acquiring new skills, knowledge, and certifications from anywhere in the world.

This global appeal means that if you want to make your eLearning platform international, certain factors need to be considered when translating and converting your courses successfully into other languages.

What is eLearning localization and why is it important?

eLearning localization is more than just a direct translation of words, it’s about transforming your courses and platform so that everything about it suits your target audience in terms of their language, social constructs, and culture.

eLearning localization helps bridge cultural differences in your courses while helping students acquire and retain knowledge more efficiently and effectively.

What should be localized?

Unlike document translation, there is a lot to consider when localizing your eLearning platform. Here are some major aspects that should be addressed,

• All written text and content
• Fonts 
• Graphics, images, photos, and symbols
• Audio and video
• Tone of audio narration
• Graphical User Interface (GUI) and formatting (e.g. date formats)
• Units of measurement, dates, and currency
• Idioms and abbreviations (if used, though best avoided to start with)
• User experience elements (e.g. navigation buttons)

Key planning steps for eLearning localization

1 – Plan for localization early 

Often an afterthought, the need for localization should be identified and planned right from the creation stages as pre-planning makes the localization process run a lot more smoothly. 

When creating your eLearning courses, here are a few ways to make them more localization-friendly,

• If possible, keep multimedia minimal and keep graphics simple. 
• Consider the use of neutral humanoid images wherever possible making the character images relatable no matter what region or culture. 
• Test your font’s compatibility to ensure that it is compatible with your other target languages as it may not be supported.
• Avoid using humour and idioms as these can be difficult to translate into other languages.

2 – Know your target audience

It is essential to know the audience you are seeking to reach in every area that you want to localize in. Researching is required to learn about a region’s language nuances, cultural preferences, tone and even spelling variations. This can affect everything from colour and image choices, your selection of eLearning voice-overs, and how you approach culturally sensitive topics. Hiring eLearning localization services is an easy way to ensure you nail this step. 

3 – Expansion and contraction

As each language is unique, one of the major features you need to pay attention to when localizing is the expansion and contraction that occurs when transcribing certain languages. This is important because it can affect the general layout of your course and its graphical elements.  

This is especially important when translating Chinese Mandarin to English as text may contract by up to 20-50%! The opposite happens when, say, you want to translate from German to English the text expands anywhere from 10-30%. If you have audio and video content these issues also apply. So be sure to consider this when putting together your courses. 

4 – Graphics and other visuals

While some symbols and images are universally understood some may need to be reworked for successful media localization. Items that often get missed include navigation buttons, speech bubbles, and progress bars, animations, and colour selections. Take a look at the colour white, for example, and how differently it is viewed depending on the culture. In the West, the colour white can signify purity and cleanliness but in many Asian countries, the colour white can be associated with death and bad omens. These seemingly small aspects can be the defining features that draw the line between a successfully localized eLearning platform and one that is not. 

5 – Focus on language AND design

eLearning translation is sometimes the easiest part of a localization strategy but one of the defining features of localization is that it needs to be all-encompassing to reach the native audience of an area. Design features and choices need to be considered when building eLearning courses. For example, say your original course video was created for the UK market and you’ve translated all the text and audio content for the Latin American market, however, the video graphics remain unchanged. Say in the video a man snaps his fingers as he recollects something.

If you plan to deliver this content in Latin America you might end up with a few confused learners as the gesture of snapping one’s fingers in Latin America is a way of asking someone to hurry up. 

Design features also include the user interface and the choice of colours and fonts as previously mentioned. Failure to consider these items will lead to ineffective and easily misinterpreted course content. 

6 – Technical considerations

If you want things to move fast and smoothly in the translation process, be sure that all of your eLearning content is in appropriate editing formats and source files. This includes videos, images, audio, presentations etc. This helps avoid the need to start anything from scratch which saves not only time but also money. 

7 – Use multilingual translation services

If each of these steps feels overwhelming, it’s because you need the best translation services company for a partner that can walk you through this process. Don’t sell your elearning translation content short, get help from qualified localization companies, like Into23.

Into23 can translate and localize to any language you need to get the most out of your eLearning platform in the global market. Contact us today for a free quote. 

Industry Growth

The eLearning industry is projected to be worth 181 million USD by the end of 2025, with an annual growth rate of 12.26% per year. Driven by the widespread adoption of eLearning platforms by educational institutions and employers around the world, as well as the increased popularity of online course providers, eLearning made the jump from supplementary service to primary platform in 2020.

The industry has continued to grow in 2021, as workplaces expand their online skills training platforms and commercial eLearning providers more effectively engage their users with gamified app experiences, data driven personalized services, advanced modules, microlearning (short bursts of platform access) and content optimization, including the use of audio and video.

The expansion of the eLearning market drives service providers to offer their programs in multiple markets to reach new audiences, which requires the use of eLearning translation services and website localization. The pace of development in the industry has resulted in increasingly complex platforms with more content, which makes effective translation and software localization challenging, considering the scale and scope of material to adapt.

Translations & eLearning

Machine translation services are ineffective in this context, considering the nature of the application. eLearning translation not only requires attention to detail, but also an extensive level of quality assessment in order to ensure that course materials effectively engage users. Linguistic QA specialists can identify and evaluate the lexical and grammatical options which make the difference between efficient progress through course modules and ambiguity that can challenge users’ patience.

eLearning platform design in any language carries inherent cultural connotations. Everything from curriculum planning to content and the layout and user interface has a culturally specific context in the original language and culture that the module is developed for. This comprises the source language and content. There are six elements which make all the difference between successfully adapting to different cultures and lessons ending up lost in translation.

1. Text
2. Images
3. Video
4. Audio
5. Layouts
6. Graphics

Text: The basis for eLearning platforms and modules

Text is the simplest but most important aspect of eLearning translation and software localization. Opting for simple machine translation  is unlikely to provide accuracy, and while machine translation with post-editing ensures a level of quality and consistency, it does not  provide a framework for cultural context and therefore has limited scope for localization.

Cultural context often accounts for variations within same language. For example, people from Hong Kong use an English transliteration for the word strawberry,  (士多啤梨)  while in other regions it is translated as 草莓.

While Cantonese is spoken in Malaysia, local lexical variations arise from from Hokkien, Hakka and Malay influences, which contribute loanwords like 撩 (play) which in Hong Kong is written 玩. There are also considerable variations in pronunciation.

Variations in Languages

For eLearning platforms,  the most efficient translation and localization solution when faced with cultural variations within a single language is to identify the most important market and develop the eLearning translation accordingly.

It is important to consider which language to use for localization in Asia: most content localized for the Malaysia market is in English. However, Traditional Chinese, Simplified Chinese and Mandarin are widely used in Asia.

While there is considerable regional variation in Chinese language usage, the cost effective approach is to develop eLearning translation and localization for the most important market.  Articulate Rise is a widely used course authoring tool for eLearning platform developers. Rise 360 is well suited to text-heavy courses, which can be challenging to translate into multiple languages. We can quickly and efficiently process translation and localization for all courses designed with Articulate Rise.

Audio and Video: professional eLearning voiceover services

Multimedia localization in particular requires a solid understanding of regional and cultural context in the target market, in order for audio and video content to effectively supplement the text. Articulate Storyline is a streamlined multimedia content solution for eLearning platforms, and we can effectively process and translate all assets from Storyline 360 projects.

Localizing the text provides a basis for the eLearning voice over, which should also be developed for the most important market.

Planning, developing and organizing a workflow for high quality translation of text, video and audio between completely different languages requires expertise and experience with  providing localization and translation services.

Images: Visual learning and culture

Visual content in images and video should also be assessed for cultural relevance. While American Football imagery effectively conveys concepts to North American audiences and translates reasonably well in Europe, it may distract Asian learners who are less familiar with the sport and might not intuitively grasp concepts illustrated with quarterbacks and goalposts. Sports like soccer and tennis are more culturally neutral and help make content more easily localized across markets.

Layouts and Graphics: The culture of colour, and how it affects UX

Image and text elements should also be maintained separately, in order to avoid difficulties with translating and localizing images with text. Videos should ideally have captions set up as distinct elements in order to streamline translated versions. The design language for video caption and user interfaces should ideally provide a degree of flexibility, because colours have different associations in different regions and cultures.

Colour Variations

For example, the colour red indicates passion in Western cultures, while it is associated with prosperity and luck in Asian cultures. In South Asia, the colour the colour orange is associated with the Hindu religion, while in the Middle East, green is associated with Islam. Streamlining colour configuration settings makes for an efficient eLearning localization strategy. Designing elements with flexibility and configurability in mind is an important step for eLearning platforms to take so that they can effectively translate their content for different markets with software localization services and expert translation services. Another efficient approach is to opt for culturally neutral design elements in order to effectively serve a wider eLearning audience.

eLearning translation and eLearning localization go hand in hand. Unlike legal language translation services, culture cannot be separated from language in an educational context. While marketing transcreation is an essential aspect of adapting an advertising strategy which would certainly enhance eLearning platforms, the scale of eLearning projects are generally best served by cost-effective localization and multilingual translation services with specialized eLearning voice over carried out by experienced professional translators who can optimize your platform and efficiently scale the reach of your services while ensuring they are effective for every user.

Why Into23?

Into23 provides comprehensive eLearning and localization services with unmatched quality, speed and value in Asia. Our translation system supports Articulate Storyline and Articulate Rise content, which streamlines the setup of translated and localized courses. We can deliver a complete portfolio of course translations in any number of languages you require, including all audio and video content, in one go. Our clients never have to worry about keeping track of 25 different translations and coordinating launch dates. In Hong Kong’s English to Chinese translation services market, attention to detail and appreciation of cultural context is key to effectively serving markets.

Our experience in the region, global partnership networks and passion for language and culture enable us to develop effective solutions tailored to the scale of your project.

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