No other language has held sway the way English has globally. Can it maintain its dominance as the most important language for business?
It’s estimated that more than 1.75 billion people around the world speak English, that’s a quarter of the world’s population. Around 400 million people speak English as their first language, with more than a billion knowing it as their secondary tongue; it’s also the official language in at least 59 countries and the lingua franca of many more. While English is not the most spoken language around the world, English is the language of business, diplomacy, science and much more. If we were to rate English on a financial level, its GDP would massively overshadow other languages. Yet English is just one of 7000+ languages spoken globally, so how did it become the most important global language, and will it continue to hold its business and cultural dominance?
Belonging to the Indo-European family of languages, English is a West Germanic language that has its roots in the nomads that used to roam the southeastern European plains some 5000 years ago. As migrations happened in the 5th and 6th centuries, Old English began to take form. Words were taken from French during the Norman conquests of 1066, and in the 12th century, English transformed from Old to Middle English as Greek and Latin words began to enter and influence the language. In the 1500s, English began transforming the modern English we recognise and use today. Between trade, conquest, religion, and British colonialism, English spread worldwide.
The closest modern relative to the English language is Frisian. It is 80% lexically similar to English and is a language still spoken in parts of Denmark, Germany and the Netherlands, though by only around 450,000 people.
English’s success is a result of money, status, and politics, as well as the ease with which it borrows words from other languages and its flexibility in adapting to changes in the world and technology. Economic and technological development has played a major role in English dominance. The US still leads economically and has been one of the most dominating modern cultures, which was heavily influential to English dominance during the birth of the internet. The result of this history and influence has led other countries to place a high value on English speakers, in that those that can speak and use English have a higher chance of getting ahead or entering the global elite, thus furthering English’s influence and dominance in business and more. For example, China has the most speakers of English as a second language than any other country.
While English generally remains the international business language, global business is changing, and its dominance is starting to waver as more and more companies aim to enter other markets and expand using a localized marketing and advertising transcreation strategy for their business.
When the internet started in 1998, there were around 70 million internet users, with English speakers accounting for over 80% of them. However, since then, there has been a steady decline in the percentage of web pages in English. In 1998, 75% of the internet was in English, whereas now it’s only around 25.9%. Today Simplified Chinese alone accounts for 19.4% of web content, just shy of English, which shows the growing trend of companies expanding into different global markets with the use of technology and the necessary use of translation and localization for websites, eCommerce translation services, eLearning platforms, and more.
Further studies have also found that more than half of consumers would pay more for a product if it were presented to them on a platform in their native language. This shift away from English has even been noted by The British Council as far back as 2006, when it published a report that stated that even though English is becoming more widely spoken, its dominance as a language appears to be fading. This shift is happening for a variety of reasons.
Countries with large populations now have more access to technology than they did in the past, and many of these same countries also have a growing number of middle-class consumers that are eager to spend money. With 72.1% of consumers spending most of their time on web pages in their native language, the demand for localization and translation services and a shift away from English has increased. Other factors, such as continued globalization in general, changes in the economy, and other creative alternatives, such as emojis, may also influence the prevalence of the English language in business and online.
It’s estimated that 50-90% of the world’s languages will be extinct in the next century. This is because linguists believe that with more people moving around and native languages not being passed on to younger generations, there will be a drop in the overall number of global languages.
A Dutch sociologist named Abram de Swaan classifies languages into four categories. The peripheral language category includes 98% of the world’s languages but is spoken by less than 10% of humanity. The national or central category includes languages that have a territory to call their own and are written and taught in schools. Next, in the category of super-central languages are Arabic, Chinese, English, French, German, Hindi, Japanese, Malay, Portuguese, Russian, Spanish and Swahili, as each host around 100 million speakers or more and are the most commonly spoken second languages worldwide. At the top is the ‘hypocentral’ language. It is the language that holds the whole language system together, and that crown is held by none other than English. Japanese novelist Minae Mizumura, who has written on language, similarly described English as a “universal language” and that this status is held not by the number of native speakers of the language but rather by the greatest number of non-native speakers.
With that said, it seems likely that English will continue to hold its super-power status for the time being; however, it will also have to continue to make way for other super-central languages that are growing within political and economic spheres. For example, China’s presence outside of Asia continues to grow. As other countries and populations continue to gain traction in online consumer markets, businesses will need to adapt and recognise that business is no longer an English-only affair.
If you’re ready to start localizing your business or need high-quality translation services, Into23 can help you transform your business for any local market. Specializing in Asian languages, Into23 offers English to Chinese translation services and more, as well as website localization, translation and localization marketing strategies to suit your business needs. Contact us today for a free quote!
With more than 6000 languages worldwide how do you decide which ones to use for your business platforms? The belief that English is the language of business isn’t valid anymore with the increase and demand for online shopping, eLearning platforms, and eCommerce services like Shopify.
Historically, English has been the international business language but the emergence and reliance on the internet has completely altered the way we do business. In the mid-1990s, around 70 million people used the internet with Native English speakers making up for 80% of these users. However, today there is a whopping 4.6 billion internet users worldwide but English users make up for just 25.9% of that number.
If your business aims to enter the international market you need to speak to customers in their own language, meaning that integrating translation and localization into your business platforms is crucial. A survey performed by Common Sense Advisory looked at 2,430 different internet users across eight different countries and found that,
So while languages like English and Mandarin have long been some of the most important languages to learn for business, they are not the only ones to consider as eCommerce business continues to expand globally. Countries that have been on the sidelines in terms of global business now have a fast-growing number of internet consumers. Take a look at these top nine emerging languages for your business platforms.
Portugal is a relatively small European company but its language, Portuguese, has a large number of native speakers around the world, approximately 258 million.
Brazil is generally the main attraction in terms of business as Brazil is Latin America’s largest eCommerce market, it also ranks in the top five for the internet market as well as the smartphone market. Its growth has also not gone unnoticed, the British Council created a report on the ten most important languages for the future in the UK and Portuguese ranked in at number six.
In the same report by the British Council that Portuguese ranked in, Arabic came in at second which, is no surprise as there are several Arabic-speaking countries that rank in the UK’s top 50 export market for goods.
Despite some of its political difficulties, many parts of the Middle East have a wealth of internet consumers and a steadily growing economy. With many Arab people only able to speak Arabic, translation services or localization is crucial for reaching this market.
Russian is spoken by 258 million people worldwide, with the majority of them located in Russia. Russia is the up and coming hotspot for eCommerce as Russia lacks a main eCommerce platform like Amazon which, makes them the last remaining major market without a dominant online retailer. According to Morgan Stanley, eCommerce sales in Russia could triple by 2023.
Capitalising on the Russian market will require, at minimum, eCommerce translation services, as the large majority of Russians do not speak English. The best method, of course, would be a localisation strategy from a certified translation company.
Hindi is the official language of India with 600 million people speaking it, that number in and of itself says a lot. While there are many other languages spoken in India, English has often been used to conduct business, however, that is changing. Hindi is quickly becoming more prominent among new entrepreneurs as 85% of India does not speak English. In a CSA Report, Hindi saw a gigantic 67% increase on the top 100 online languages chart, making Hindi a language and a market to pay attention to.
While Japan had a rough go after WWII it has since become one of the most rapidly growing eCommerce markets in the world. It’s estimated that 93% of the population in Japan use the internet and with 126 million Japanese speakers, it’s a consumer market worth noting.
Relatively few people in Japan speak English, meaning that to succeed in this market translation and localization will be required.
Indonesia is home to 277 million people and a rapidly growing eCommerce market, thanks to an increase in middle-class consumerism and a high percentage of smartphone use. In a report by McKinsey, the consulting firm has predicted that the value of the Indonesian eCommerce market will rise 800% by the end of 2022. To enter this market, translation and localization will be essential to your eCommerce business plan.
Korean itself doesn’t rank high in terms of the world’s most spoken languages but they do have nearly 47 million internet users and a very expansive and popular eCommerce market. Currently, 96% of the Korean population use the internet with its total eCommerce transaction sales amounting to 135 billion dollars USD in 2020 alone. This makes Korea a hub of interest for eCommerce business that is sure to continue growing.
77 million people speak Vietnamese and it is the main language of trade within Vietnam. With an increase in eCommerce consumerism, it’s predicted that Vietnam will have 70 million online shoppers by 2025. Engaging with the Vietnamese market and its consumers will require translation and localization as a crucial part of any eCommerce business plan.
Poland is the ninth largest country in Europe with 41 million people speaking Polish. Poland is already home to many eCommerce companies that operate in Europe and worldwide such as Amazon. Even United States officials have taken note of Poland and the importance of eCommerce on its economic development and its intense growth over the pandemic. It’s worth considering Polish when choosing what languages to add to your business platforms if this is a market you want to break into.
Into23 offers global language solutions with quality translation and localization services. With 24/7 accessibility and fast delivery, Into23 can transform your business to enter the global market and reach even more customers. Whether you’re looking to enter the Chinese market and need English to Chinese translation services or you want to step up your website or eLearning platform, Into23 specialises in helping companies with Asian languages. Getting a quote is easy, just show us your website for a free quotation on our translation services.