Globalisation Services

A globalisation strategy is a comprehensive framework that defines how each of your content types is handled in the localisation process.

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For a company to successful localise, you need to have a globalisation strategy.

A globalisation strategy is a comprehensive framework that defines how each of your content types is handled in the localisation process. It defines what content should be translated using machine translation, machine translation with post-editing, human translation or transcreation. It defines what languages you are translating into, whether that language is a full localisation of all content or a partial localisation of some content.

At Into23, we advise companies on developing, extending or updating their globalisation strategy.

We offer support for:

  • Product Internationalisation
  • Choosing a Content Management System
  • Machine Translation strategy for different content types
  • Transcreation strategy for marketing content
  • Source content optimisation
  • Best practice for marketing teams, documentation teams, R&D groups, product managers
  • Social media strategy for different markets
  • Linguistic testing best practice for ensuring your localised products are market ready.
  • Using Translation Management Systems to automate translation workflows
  • How to develop a geo-alignment model to fit your localisation strategy for that market with your growth goals for that market
  • How to build a globalized sales operations team to ensure your local sales teams have the right localised content to be successful in their market

For most companies, a comprehensive globalisation strategy is an ever-evolving practice. Companies enter new markets, market conditions change, new products are launched. A globalisation strategy needs to evolve to reflect these changes.

At Into23, we have a framework that puts a structure on developing this strategy

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A successful business must be global but sound local. We are fast. We are transparent. We are easy to work with. We always deliver.

Going Global? Reach out and get a free custom consultation

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