Your marketing content is high-impact, high-visibility content. It is the most important content you produce. Your marketing teams put a lot of time and effort into optimising your marketing content, you therefore want the best translation services company you can find to keep a high quality of translation. In addition, you want to think about localization, which requires some kind of cross cultural communication services.

Your marketing content therefore needs to undergo a much more creative translation process than normal: marketing transcreation. In short, we will put the same effort into ensuring your translated copy is of a similar high-quality as the original.

Global team of professional translators covering all major and minor languages.

Marketing transcreation for content that needs more than just translation, we offer a translation plus copy editing service. This is more than just translating marketing copy, it is suitable for slogan, product name and brand name translations, advertising transcreation and high level marketing language, for example.

Take advantage of the latest language translation technology, allowing us to automate translation project management, quickly distribute content to our translators and return it to you as soon as you need it.

Automated translation Quality Assurance (QA) checks that assure you that the translation will meet the standard you need.

Build a custom translation workflow that matches the type of content being translated.  For high-visibility, high-impact content, we will use our best marketing translators.

Optional online portal solution with customised branding, as a one-stop translation ordering solution for all employees. Includes billing, reporting, CMS integration, translation memory and much more.

Automation inaccuracy – speech

There are many automated audio transcription services available. These work well when the audio is very clear, and when the speakers clearly enunciate their words and don’t speak over each other. However, they will contain a large amount of inaccuracies if the audio is not clear or the speakers are not speaking clearly.

Automation inaccuracy – language

The level of accuracy will also depend on the language being spoken, some languages will be more accurate than others. Some languages, e.g. many Indic languages, speakers use a hybrid of different languages in their daily speech.  Auto-transcription services struggle with this audio.

Native vs automated transcription

For legal transcription services, accuracy is paramount. Such reliable transcription services require an experienced native speaker.

Subtitling

if you are using automated audio transcription services to generate subtitles, they will have inaccuracies. In particular, punctuation will be poor. This makes reading auto-transcribed subtitles difficult.