Why Translation Services are important for your Business Goals

Do you want to sell your products internationally and let your website do all the talking with your multilingual customers? Professional multilingual translation services can help you. They allow you to avoid language barriers and expand your business overseas. 

Translation Services help businesses expand into untapped markets and avoid language barriers. Have you thought about expanding your reach with multilingual content?

Language barriers are falling, driven by technological evolution. International translation companies can help you take advantage of global opportunities. A study shows that the global translation services market size is projected to reach $46.22 Billion by 2028, growing at a CAGR of 2.07% from 2021 to 2028. Businesses are going global, seeking out opportunities across our increasingly connected world.  

Translation plays an important role in bridging the cross-cultural language gap, allowing you to reach your international customers in their native voices. Localising your content allows marketers to better connect with their target customers, providing them with relevant information about your products and services. 

Why Invest In Translation Services?

Companies invest considerable time and money in developing content that resonates with their target audience as this is indispensable for generating more leads and higher ROI. To further increase leads and improve ROI, companies need to consider delivering this content in the native language of all their target customers. It has been proven that people are 75% more likely to buy when the information they are given is in their native language. 

Investing in translation is an effective method of increasing your engagement with your non-English speaking prospects. Translating and localising your marketing content gives you an edge in global engagement over your competitors.

Here are some of the benefits of translation:

Seamless Communication with Accurate Human Translations

Translation allows you to connect with a diverse multilingual international audience seamlessly. You’ll find numerous AI-based translating tools online. However, in most cases, these tools cannot understand the context of the message, resulting in the wrong translation, especially when it comes to the nuance of culture. You may be familiar with some words that mean different things in other countries. For example, “pissed” means angry in the US, whereas it means “under the influence of alcohol” in the UK. 

If you are thinking of localising your marketing materials, you should consider finding the best translation services company that combines human and A.I. intelligence to deliver cost-effective and streamlined translation solutions. 

Human intervention in translation ensures accurate communication while maintaining the essence of the original message. A linguist fluent in the source and native to the target language can best translate the context, tone, intention, and concept. This enables them to emotionally align your content, which improves the chance of translating prospects into loyal clients. 

Enhanced and Professional Translations

There are various challenges in multilingual translation, such as understanding hidden meanings and nuances in a document. The task becomes more challenging when translating legal documents because they need extensive research and knowledge of unique terminologies and jargon. This is something that A.I.machine translation tools are incapable of. You need to consult with the best international translation companies to ensure your content meets all the necessary professional translation standards.

At Into23, we offer industry-leading on-demand multilingual translation services. We have advanced language translation technology to deliver translations into over 100 languages. 

We have a network of proficient multilingual translators and voice-over artists. We provide dependable quality assurance and certification for medical and legal translation. At Into23, all translations are done by target-language native translators to ensure consistency, accuracy and quality. Our linguists can also provide cultural advice based on your target markets.

Our clients rank us as the best translation services company because of our multicultural, customer-focused translations, helping them achieve greater ROI.

Our dedicated teams of translators have a wealth of experience and deliver high-quality translations irrespective of the size and language of your project. We strive to deliver accurate results within your deadline. 

An Extensive Service Range

Translation refers to translating the content from the source language to the target language(s). Localisation refers to all the other activities involved in having content ready for a particular market. For example, this can include recreating graphics with text, generating the translated index for a document, ensuring the right fonts are used for a language, ensuring double-byte languages (e.g. Chinese, Japanese) or bidirectional languages (e.g. Arabic, Hebrew, Urdu) are displaying correctly, ensuring there is no truncation on the UI for translated languages. 

With the surge of Covid-19, learning and working remotely became the new normal. According to a survey, the eLearning market is projected to be worth $325 Billion in 2025. As the world opens up, hybrid working is becoming the new normal. Companies are also contending with the Great Resignation. Employee experience management has become a critical business priority to help companies retain their workforce. E-learning platforms are great options to keep your employees engaged and provide personalised development and training needs. All global companies have a multilingual workforce. Providing this e-learning content to your employees in their native language is important for keeping your worldwide employees happy.

We offer end-to-end eLearning translation, from on-screen text translation to audio script translation and multilingual voice-over recording. We have specially designed filters for working with XLIFF files exported from Articulate Rise content and Articulate Storyline. 

Marketing translation involves translating marketing material so it is culturally relevant to your target audience. The process of marketing translation requires properly adapting the language and style to the local culture, focusing on the accurate delivery of the message but being creative with how it is translated. Moreover, the translator should be a copyeditor who understands how products and services are successfully marketed in their target language.

Marketing content is the most high-impact content you produce. So, it is important to select the best translation services company for better outcomes. 

We have a team of creative translators who offer more than translations and ensure your content is relevant and localized. They are familiar with the marketing language essential for engaging the target audience and will produce a creative translation that will catch your customers’ attention. We offer:

Our agile and robust translation technology allows us to automate the project management, distribute it to our translators and return it to you quickly. 

Accuracy is the most important aspect of legal document translation. An accurate, clear reflection of the original legal document is crucial. However, the process of legal translation can be challenging because legal terms and systems differ greatly from country to country. The translated document must contain correct terminology. It must be a complete and accurate representation of the original, it should not contain any additions or deletions. Failing to do so can result in loss of money and clients. 

We offer a rapid turnaround and high-quality legal translation services. We have a team of translators who specialise in the legal field. Moreover, we follow strict NDA (Non-Disclosure Agreement) guidelines to secure your important data.

Your website is your face to the world. It is the primary channel through which people learn about your business, your products and your services. Making your website available in all the languages of your target prospects will maximise your opportunity of winning new customers in those languages. Website translation involves adapting the web content to these languages and ensuring it conforms to cultural and social norms for these languages. It is also important to ensure your website is correctly adapted to offer currencies and shopping cart options that are relevant in different languages. This allows you to interact with your clients in their native language, which ultimately helps you engage them better.

Into23.com offers multilingual translation management solutions to ensure that your translated content remains in sync with the source language. Whether you are using WordPress, Joomla, Drupal, Tridion, Adobe Experience Manager, or any other CMS (Content Management System), we are here to help you with your online content translation.  

Language can be a barrier to expanding your eCommerce business internationally, but it is also a doorway to new opportunities. Translating your product description, labels, and other marketing materials into different languages will help you boost your sales. A survey of over 3,000 global consumers shows that 75% of customers prefer to buy products displayed in their native language. 

Our multilingual translators will ensure the translation of your product descriptions is accurate and SEO-friendly so that you can rank high on the SERPs (Search Engine Result Pages). We also can translate your user reviews as this helps as social proof to allow you to drive more leads. For this user-generated content, we use a combination of machine translation and quick human editing to keep the cost down.

Our business translation is a full end-to-end offering for all business content. This can be eCommerce, eLearning, legal documents, financial documents, HR documents, investor relations material, sales promotional material or any other content a business produces.  

We offer: 

We can remove the pain and complexity of translation across all your business functions. We will ensure that you speak with one voice across all languages. 

Companies today use video and audio to communicate with clients, partners, audiences and employees. This can be through marketing videos, how-to or explainer videos or as part of their eLearning content. As with text, to give your users a great experience, these audio and video content should be available in their preferred language. 

We have a team of professional multilingual voice-over artists who work from their home recording studio This allows us to offer a flexible and affordable price suitable for 95% of most business audio and video needs For high-end advertising videos, we advise contacting professional advertising agencies who can provide TV-ready video. 

Our process starts with the original language script. We translate it into all the target languages. Once the translated script is ready, we will engage our foreign language voice-over talent to record the different language versions.

Our transcription services cover a wide variety of use cases. For legal companies, we transcribe audio files, most legal cases require transcription of any audio submitted as evidence. If this audio is in another language than the language of the court, we also offer a translation service for the transcribed audio. In other cases, a business may have some audio or video content that they want to translate or add subtitles to, the original script may no longer be available. We can transcribe this audio, with or without timestamps. 

For corporate events, we offer transcription services (often coupled with the translation of the transcribed script) for keynotes, these are usually then used to add subtitles (including multilingual subtitles). Our mission is to provide our clients with the best quality transcription services at affordable prices.

Have a project on your mind?

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