Millions of words delivered annually across 30+ languages, with 100% on-time delivery for product launches across Asian and global markets.
Global consumer electronics launches required multilingual content across product, marketing, support, and compliance materials while keeping tone, terminology, and release timing aligned across markets. Brands including Sony, Anker, Apple, Xiaomi, and Microsoft needed a partner capable of delivering at scale without compromising quality or missing launch windows.
The core challenge was managing rapid product launch timelines, maintaining brand voice consistency across 30+ languages, handling technical complexity in product documentation, and scaling globally without sacrificing accuracy.
Campaign copy, product launches, brand messaging
Titles, descriptions, feature highlights, SEO content
Technical documentation, setup guides, safety notices
Help center articles, troubleshooting guides
Regulatory documentation, warranty terms, certifications
Interface strings, notifications, onboarding flows
Into23 deployed a hybrid AI and human workflow combining machine translation with native linguist review, supported by centralized termbases, style guides, and specialized desktop publishing teams.
Structured intake, file analysis, and terminology extraction to align with brand voice before translation begins.
Hybrid AI-human workflows with native linguists specializing in consumer electronics terminology and regional market nuances.
Native linguist reviews, automated consistency checks, and terminology validation across all language pairs.
Output in all required formats supporting SEO, digital platforms, and print-ready documentation.
Strong focus on Asian languages with full global coverage across 30+ markets:
"Rapid turnaround with consistent quality across all markets."
Client feedback, Leading consumer electronics brands