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8 Marketing Strategies for Entering the Market in China 2019

The Chinese market has often been considered by many companies whom looking for growth in Asia. With over 700 million internet users, China is the world’s largest digital market.  It is also one of the largest eCommerce markets globally and transactions on its mobile...

Top 6 Asian Digital Trends in Digital 2019

The latest e-Conomy of Southeast Asia report by Google shows that South-east Asia hit an inflection point for the internet economy with $72 billion in 2018, $40 billion more than previously estimated. China is one of the top countries for retailers to turn their focus...

What is Translation Management?

Translation Management is the key to optimizing translation in a global business. Any business that operates or is planning to do business in different countries should have a company-wide strategy for managing the translation demand within each business function to...

What is Translation Memory?

Want to know what Translation Memory is? The explosion in content these days is driving increased demand for translation.  As globalization reduces the cost of entering new markets, this increases the demand for translation into more and more languages.  As the number...

23 Insider Secrets: How to choose a translation supplier

Selecting your translation supplier is a business critical decision. Your customers will engage with your translated content; you need to be confident that their brand experience is as good as your base language. You spend time and effort in producing content that...

How to Acquire More Customers in 2019

Are you struggling to acquire more customers for your business? I have consulted themed attractions, B2B businesses, education providers, consultancies & retail outlets, all these businesses have the same challenge of acquiring more customers. Here are some customer...

Going Global: An Essential Guide to Localization and Translation

An Essential Guide to Localization and Translation It has never been easier to launch in new markets.  The internet has no borders; your reach could be anywhere.  If you are an online business, your customers are not bound by borders.  With solutions like Stripe, you...

Why brands need a South East Asian strategy

This is a guest post by Ana Paul Picasso.  Ana is a Brazilian marketing strategist living in Sweden. She founded the Emerging Markets Today blog which aims to become a platform about innovation, tech, consumer and social media behaviour in emerging economies. She also...

First Year Anniversary of Into23

Into23 will be one-year-old at the end of June! It was a crazy, tumulous, difficult, journey but it has also been exciting, humbling, exhilarating and life-changing. Often at the same time. We went through the gamut of emotional experiences: good, bad, sad, stressful,...