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Into23’s Blog- Our Insights on the Translation Industry

Into23 – Translation and Localization Services for Global Companies

Stay informed in a fast moving industry.

Quality translation – the missing link in blockchain applications

Quality translation – the missing link in blockchain applications

Blockchain technology redefines industries by securing assets, controlling risks and overhauling transparency. By providing an effective framework in which anyone can independently verify, authenticate and comprehensively track records, any business can organically...

Does my business need website localization?

If you have any international business the resounding answer is yes.   It’s nearly impossible to get recognised as a business today without an online presence so it would certainly be neglectful to not have one as part of a marketing strategy. So when do you...

The history of translation and translation marketing

Marketing translation and translation, in general, has a long and robust history. How did the modern translation industry become what it is today? What is translation? In its simple form, it means to turn symbols from one set to...

Best Practices and Guidelines for Subtitles

Have a video or an eLearning video course that needs subtitling? Make the most of your subtitles with subtitling services and these best practices.   Subtitling may seem like a straightforward video editing element but there is an art to subtitling, which means...

Top 6 emerging translation trends of 2022

What types of marketing translation trends are becoming prominent in 2022? Here’s what to expect for the remainder of the year.   Content translation services have seen a massive increase in demand with much of this growth being linked to the internet, the...

How blockchain enterprises engineer a truly global ecosystem

How blockchain enterprises engineer a truly global ecosystem

If globalization was the story of the first two decades of the 21st century, DeFi (Decentralized Finance) is the defining trajectory of international business and the global economy in 2022. Beyond reshaping industries with decentralized applications for existing...

6 Creative ways to update your eLearning courses

6 Creative ways to update your eLearning courses

  eLearning courses fit perfectly in today’s modern world and in comparison to traditional learning, eLearning has substantial benefits to both learners and employers. Students who take online courses have graduation rates that are 9% to 21% higher than students...

What marketing localisation metrics should you use?

What marketing localisation metrics should you use?

Calculating the success or failure of a marketing localisation campaign can be a complex undertaking, but to find out what works and what doesn’t, as well as what return on investment you’re achieving, deploying the right metrics is essential.  The best way to measure...

Legal document translation – best practice

Legal document translation – best practice

Legal document translation covers translation that’s done for legal purposes. If you’re looking to translate your legal documents, then this is the service you should go for. That’s because legal document translation is a specialist area of translation, and there are...

Can English continue to be a dominant global language?

Can English continue to be a dominant global language?

No other language has held sway the way English has globally. Can it maintain its dominance as the most important language for business?  It’s estimated that more than 1.75 billion people around the world speak English, that’s a quarter of the world’s population....

Why your company needs a legal translation partner

Why your company needs a legal translation partner

If you have a global company or are a company with global aspirations, legal translation services are needed to protect your business. Certified multilingual translation services ensure that your documents are correct and reflect your company regardless of region or...

How to ensure your translation partner is data-secure

How to ensure your translation partner is data-secure

With legislation being implemented around the world to protect people’s privacy online and secure information, such as GDPR (General Data Protection Regulation 2016/679) in the European Union, which went into effect in 2018, and China’s Data Security Law (DSL) as well...

What are the main translation methods and techniques?

What are the main translation methods and techniques?

The process of translation may seem like a mere exchange of words and phrases from one language to another but as any quality freelance translator will tell you, there is a lot more to it than that. A good translator will use a variety of translation techniques and...

Accuracy and quality translation guide

Accuracy and quality translation guide

Just like cars that roll off the production line are released to customers only after they’ve been thoroughly inspected and have passed quality-control checks, translations are subjected to a range of checks and other processes to ensure the quality translation is of...

Top 8 best advertising transcreation examples

Top 8 best advertising transcreation examples

Advertising transcreation vs. localization   What is advertising transcreation and how can you use it effectively for your global business?  What is transcreation and how does it differ from translation? With your standard literal translation, it’s all too easy...

7 important steps to consider for your eLearning localization

7 important steps to consider for your eLearning localization

When it comes to eLearning localization here’s what you need to know to get it right. eLearning has become an important part of many people’s lives, especially since the pandemic. eLearning platforms have become increasingly popular as a means of acquiring new skills,...

Is Voice-over Translation the New Norm in the Business World?

Is Voice-over Translation the New Norm in the Business World?

Content is no longer King; it has become the whole kingdom. A wide range of content is available for consumption in the digital era, especially video-based content. Video-based content is the most used form in marketing; it is also the most consumed. More than 85% of...

What are the Different Types of Business Translation?

What are the Different Types of Business Translation?

The total number of companies dealing in the global market in 2020 was around 213.65 million. With the rise in demand for digital platforms and the internet, businesses can go beyond the countries within their marketing spend.  Nowadays, even a small company in a...

How to be a translator in 2022

How to be a translator in 2022

The world around us is rapidly transforming, driven by globalisation, digitalisation, changes in work practices and advances in technology more generally. In just a short period of time, many jobs will look very different than they do today. For example, the...

What’s the difference between notarized and certified translation?

What’s the difference between notarized and certified translation?

Notarized or certified translation? Notarized and certified translation services are some of the most requested services among translation companies. These two different types of translation are often confused with one another and are, at times, requested...

5 Tips for translating a press release

5 Tips for translating a press release

Here are the best ways to reach new audiences in other languages with your press releases. Got big news to share? As a business, if you want to get the word out one of the most consistent and reliable ways of making such an announcement is with a press release or a...

A brief guide to mobile app translation

A brief guide to mobile app translation

Working on a mobile app and want to have it translated? Here’s what you need to know to get started.  Did you know that 84% of the world’s population own a smartphone? Smartphones have transformed our lives and a large part of that has come down to mobile apps that...

Languages of the future & tips for business translation

Languages of the future & tips for business translation

If you speak English, Spanish or Mandarin, you’ve got much of the business world covered. However, demographics are changing fast, and so too are the numbers of people speaking the world’s myriad languages. This has far-reaching consequences for businesses and their...

Translation jobs outlook for 2022

Translation jobs outlook for 2022

The translation jobs outlook for 2022 is mainly a function of the translation industry’s growth outlook. While machine-aided translation will certainly gain ground in the near future, this doesn’t mean human translation jobs are on the way out. In fact, the opposite...

How to find the perfect voice for your multilingual voice over

How to find the perfect voice for your multilingual voice over

When it comes to multilingual voice overs, depending on what content you’re creating, you need a voice/accent to match. If you’re a Swiss private bank, then a jovial, jokey voice isn’t going to cut it. After all, you’d want to convey trustworthiness and dependability....

How to localise your marketing language

How to localise your marketing language

Marketing language is crucial to business success, no matter what sector or location you work in. But with more than a dozen types of marketing strategies to deploy to meet your goals, including brand awareness, influencer, video, SEO, email and public relations...

How languages rise and fall & why English’s dominance is waning

How languages rise and fall & why English’s dominance is waning

Humans have utilised language for some 100,000 years. In that time, some languages have risen, and others have fallen into obscurity. The list of today’s endangered languages, those heading toward extinction, includes dozens of languages with just a handful of...

Tips for translating a press release that pops!

Tips for translating a press release that pops!

Marketing and public relations form the backbone of publicising products and services, and with globalisation and internationalisation gathering pace, more companies are selling more of their wares to different markets. Not only that, but economic power is shifting...

Marketing ROI flatlining? Transcreation to the rescue

Marketing ROI flatlining? Transcreation to the rescue

If you’ve done the research, implemented A/B testing, have clear buyer personas, and are confident in your engagement strategy, yet your global marketing return on investment is keeping you up at night, transcreation  could be the answer. Simply put, it is the art and...

How civilisation today owes a huge debt to Baghdad translators of yore

How civilisation today owes a huge debt to Baghdad translators of yore

When we think of the technology behind today’s machine translation, and the science behind the wondrous COVID-19 vaccines, and space travel, it’s hard to believe that none of this would have been possible were it not for a group of expert Arab translators located in...

The language of food and farming: Agribusiness Translation in 2022

The language of food and farming: Agribusiness Translation in 2022

The global Agribusiness sector has been reshaped by the impact of the pandemic. Agriculture in developing and emerging economies has faced extensive setbacks due to supply chain disruptions and the disproportionate effect that COVID 19 has had on populations in the...

Why Google Translate Isn’t Effective Enough for Business

Why Google Translate Isn’t Effective Enough for Business

How accurate is Google Translate? Even machine translation software like Google still has languages that defy translation. In April 2006 Google launched a service that quickly became every internet user’s go-to for quick language translations. Google now boasts that...

What we can learn from the Squid Game subtitle debate

What we can learn from the Squid Game subtitle debate

Phenomenal runaway South Korean hit Squid Game, streaming via Netflix, was in one regard panned: For many viewers, the subtitle translations obscured the original content’s meaning. Criticism centred on the subtitles not conveying the complexity and nuances of the...

The Top 9 Emerging Languages for Business

The Top 9 Emerging Languages for Business

Looking to enter different global markets? Pay attention to these languages. With more than 6000 languages worldwide how do you decide which ones to use for your business platforms? The belief that English is the language of business isn’t valid anymore with the...

The 6 keys to effective eLearning translation in Asia

The 6 keys to effective eLearning translation in Asia

The eLearning industry is projected to be worth 181 million USD by the end of 2025, with an annual growth rate of 12.26% per year. Driven by the widespread adoption of eLearning platforms by educational institutions and employers around the world, as well as the...

The Top 10 Translation Blunders in Advertising

The Top 10 Translation Blunders in Advertising

Use Professional Advertising Translations to avoid these pitfalls With the ubiquity of the internet and social media, the world really is your brand’s oyster. You can reach billions more consumers than was possible just 20 years ago, but while it’s much easier to...

What clients want from multilingual translation services in 2021

What clients want from multilingual translation services in 2021

As video content continues to proliferate on streaming services and social media marketing channels, the industry now sees increasing demand for high quality captions, subtitles, dubbing and voice overs. The demand for website text and marketing content translation also continues to expand as businesses increasingly plan their strategies around emerging markets in the Asia-Pacific region.

8 Marketing Strategies for Entering the Market in China 2019

8 Marketing Strategies for Entering the Market in China 2019

Get The Best Document Translation Services By Into23. The Chinese market has often been considered by many companies whom looking for growth in Asia. With over 700 million internet users, China is the world’s largest digital market.  It is also one of the largest...

Top 6 Asian Digital Trends in Digital 2019

Top 6 Asian Digital Trends in Digital 2019

Into23 - One of The Best International Translation Company The latest e-Conomy of Southeast Asia report by Google shows that South-east Asia hit an inflection point for the internet economy with $72 billion in 2018, $40 billion more than previously estimated. China is...

What is Translation Management?

What is Translation Management?

Translation Management is the key to optimizing translation in a global business. Any business that operates or is planning to do business in different countries should have a company-wide strategy for translation management, managing the translation demand within...

What is Translation Memory?

What is Translation Memory?

Want to know what Translation Memory is? The explosion in content these days is driving increased demand for translation.  As globalization reduces the cost of entering new markets, this increases the demand for translation into more and more languages.  As the number...

23 Insider Secrets:  How to choose a translation supplier

23 Insider Secrets: How to choose a translation supplier

Selecting your translation supplier is a business critical decision. Your customers will engage with your translated content; you need to be confident that their brand experience is as good as your base language. You spend time and effort in producing content that...

Why brands need a Southeast Asian strategy

Why brands need a Southeast Asian strategy

Southeast Asia is a fast-growing eCommerce market, this is driving a greater need for eCommerce translation services. This is a guest post by Ana Paul Picasso. A recent Google-Temasek e-Conomy SEA 2018 report highlights the explosive growth happening in e-commerce in...

First Year Anniversary of Into23

First Year Anniversary of Into23

What we learnt during our first year of business as a translation company  Into23 will be one-year-old at the end of June! It was a crazy, tumultuous, difficult, journey but it has also been exciting, humbling, exhilarating and life-changing. Often at the same time....

Translating Crypto: the key to a successful global ICO

Translating Crypto: the key to a successful global ICO

Translating crypto documents will greatly expand the potential investor pool for your cryptocurrency launch. These days as I see more and more ICO’s getting launched, and so is an need to market the product. Branding, PR and Marketing, community building are some of...

Why you should translate ICO documents!

Why you should translate ICO documents!

Expand your investor potential: translate your cryptocurrency documents What is Blockchain? Blockchain has the potential to change how we do business. Blockchain is a digital ledger of transactions.  A transaction can involve the exchange of money, data or anything of...

Why Indian Pharma companies need a translation strategy

Why Indian Pharma companies need a translation strategy

Companies that operate in multilingual markets need a translation strategy to effectively manage their brand voice.  India's pharma sector is no exception. India’s pharma sector continues to expand rapidly! Today, it is growing at 13% annually. By 2025, it is expected...

5 Choices for Translating your website

5 Choices for Translating your website

For any website translation project, there are a few approaches to choose from, all of them matching different company priorities: SEO-friendliness, the client’s IT resources, translation quality, security requirements, budget-friendliness, or short time-to-market. It...