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What is Translation Management?

Translation Management is the key to optimizing translation in a global business. Any business that operates or is planning to do business in different countries should have a company-wide strategy for managing the translation demand within each business function to...

What is Translation Memory?

Want to know what Translation Memory is? The explosion in content these days is driving increased demand for translation.  As globalization reduces the cost of entering new markets, this increases the demand for translation into more and more languages.  As the number...

23 Insider Secrets: How to choose a translation supplier

Selecting your translation supplier is a business critical decision. Your customers will engage with your translated content; you need to be confident that their brand experience is as good as your base language. You spend time and effort in producing content that...

How to Acquire More Customers in 2019

Are you struggling to acquire more customers for your business? I have consulted themed attractions, B2B businesses, education providers, consultancies & retail outlets, all these businesses have the same challenge of acquiring more customers. Here are some customer...

Going Global: An Essential Guide to Localization and Translation

An Essential Guide to Localization and Translation It has never been easier to launch in new markets.  The internet has no borders; your reach could be anywhere.  If you are an online business, your customers are not bound by borders.  With solutions like Stripe, you...

Why brands need a South East Asian strategy

This is a guest post by Ana Paul Picasso.  Ana is a Brazilian marketing strategist living in Sweden. She founded the Emerging Markets Today blog which aims to become a platform about innovation, tech, consumer and social media behaviour in emerging economies. She also...

First Year Anniversary of Into23

Into23 will be one-year-old at the end of June! It was a crazy, tumulous, difficult, journey but it has also been exciting, humbling, exhilarating and life-changing. Often at the same time. We went through the gamut of emotional experiences: good, bad, sad, stressful,...

The key to a successful global ICO

These days as I see more and more ICO’s getting launched, and so is an urge to market the product. Branding, PR and Marketing, community building are some of the key elements which make an #ICO launch successfully. Building and engaging a strong community is a...

Why you should translate your ICO documents!

How translation helps your ICO What is Blockchain? Blockchain has the potential to change how we do business. Blockchain is a digital ledger of transactions.  A transaction can involve the exchange of money, data or anything of value.  It is a digital spreadsheet...